Tom Daniels

How esports betting continues to develop in Africa

In recent months the popularity of esports betting has grown exponentially worldwide, with the industry being one of the only sporting sectors to not be severely impacted by the global pandemic. Nevertheless, the industry’s impact in specific regions has yet to be fully analysed outside of Europe and the US. At SBC Digital Summit Africa, a panel of experts from …

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Parimatch: “It’s not even about money. It’s about your brand’

Despite the recent challenges laid out to gambling companies this year, mainly the COVID-19 crisis and the temporary halting of sport and retail, firms in the sector are always looking to develop its brand to secure long-term benefits. Speaking at SBC Summit Barcelona – Digital, Ivan Liashenko, Parimatch chief marketing officer, provided his services to discuss how to take a …

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SBC Summit Barcelona – Digital: The rise of live casino and the lessons to be learnt 

The rise of live casino has become a highlighted topic in the gambling industry particularly given its rise is prominence due to the global health pandemic reducing live-sport offerings and halting all retail. However, online casino’s rise could also help retail in terms of using the technology available to enhance the land-based customer experience. Speaking at SBC Summit Barcelona – …

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SBC Summit Barcelona – Digital: The uncertain future of VIP schemes

‘In every crisis there is opportunity’ said Dr Christopher Dalli, CEO of L&L Europe, on the final day of the SBC Summit Barcelona – Digital.  The panel, titled Reinventing VIP and Bonus schemes, saw industry professionals come together to discuss alternative ways for VIP schemes and sign up bonuses to attract and retain customers.  You can click here to watch …

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Parimatch nets highest Serie A coverage with Juventus

Parimatch has been revealed as Juventus’ official betting partner for the upcoming season with the deal expected to create ‘unparalleled entertainment experiences that resonate and inspire’. According to Juventus’ chief revenue officer, Giorgio Ricci, Parimatch will have a brand presence on TV broadcasts outside of Italy following the implementation of a new digital overlay that has been fitted to the …

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W88 remains as Leicester City betting partner for 2020/21 campaign

Copyright: moovstock / 123RF Stock Photo

W88 has renewed its deal with Leicester City Football Club meaning that the Asian betting company will continue as the Premier League side’s official betting partner for the 2020/21 campaign.  As a result of the renewal, W88 will continue to gain brand exposure during Leicester City match days via the club’s pitch-side LED advertising boards. Moreover, the firm will be …

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CampoBet becomes official sponsor of Champions Hockey League in Sweden

CampoBet has been named the exclusive sponsor of the Champions Hockey League (CHL) in Sweden after securing a three year deal with one of ice hockey’s most watched tournaments. As a result of the deal, CampoBet’s logo will appear on rink boards and media backdrops in Sweden during the television broadcasts during the 2020-21 season.  Moreover, the betting operators branding …

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EPIC Risk Management: GambleAware funding needs a balanced approach

Earlier this year, five of the biggest operators in the UK, along with members of the Betting and Gaming Council, confirmed that they will provide £100m worth of funding to improve treatment services via GambleAware. However there are still questions regarding the best way to spend the money to ensure that it can sustain the industry and provide the ultimate …

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NFL names 888sport as UK betting partner

888sport has scored a first-of-its-kind partnership with the National Football League (NFL), making the gambling company the NFL’s first ever official sports betting partner in the UK & Ireland. As part of the deal, 888sport has also become the official sports betting partner of the Super Bowl and the official sports betting partner of the NFL London Games during the …

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KaFe Rocks: COVID-19 allowed us to reflect for the future

The global health pandemic has caused shockwaves across the entire gambling industry, with widespread restrictions imposed on retail operations forcing companies to shift their focuses towards other avenues, albeit temporarily, to sustain themselves during this tumultuous year. But as live sport starts to resume and retail bookmakers start opening up their stores, the discussion has turned towards how the industry …

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