2015 has seen a higher emphasis on acquisition costs and player margin efficiencies.With these factors in mind, Team SBC caught up with Stephen Appleton bet365 Performance Marketing Manager to discuss how acquisition practices are changing in the face of new marketing challenges and industry conditions. Part of one of the most effective igaming and sports betting acquisition teams, Stephen Appleton …

Having placed its takeover bid past the £1.1 billion mark, UK news sources have stated that GVC Holdings governance could “walk away” from its ongoing battle with 888 Holdings for bwin.party Entertainment. Speculation has been rife regarding the takeover of bwin.party and its two bidding rivals GVC and 888. Last week The Times reported that GVC Holdings and its bid …

Former Betfair Brand Director Mark Ody has been appointed Marketing Director of Full Tilt, as the online poker brand looks to expand its player services by offering sports betting and casino products. The experienced marketing veteran will join the Amaya Inc owned igaming operator, leading Full Tilt marketing teams, strategy and initiatives. Ody will further be tasked with re-developing Full …

Coral continues its expansion within English football by announcing its fourth betting and marketing football partnership in 2015. The bookmaker will become official betting partner and stand sponsor to Yorkshire football Club Leeds United. The sponsorship agreement for season 2015/16, will see Coral as official sponsor of Leeds United’s North East Corner Stand. The bookmaker will further serve as official …

Fantasy sports operator FanDuel continues its operational expansion with the acquisition of US sports data and analysis provider numberFire. Detailing the acquisition of the data provider to technology news source Techcrunch.com, FanDuel CEO Nigel Eccles commented that the buy would help FanDuel pursue targets beyond the US daily fantasy sports. numberFire data provisions will be integrated into FanDuel’s fantasy sports …

Sports betting data and analysis provider, Betradar has today announced the launch of its Perfect League fantasy sports product The fantasy football league will be made available to Betradar partners, which will see an inventory of 183 additional ‘fictional matches’ to a sportsbook. Betradar’s new Perfect League utilises the company’s sports data coverage to create fictitious soccer leagues that will …

Coral has today been announced as Newcastle United’s (NUFC) new Official Betting and Gaming Partner after agreeing a two-year deal with the club. The partnership will see Coral betting and gaming brands promoted throughout Newcastle United’s St James’ Park Stadium (capacity 53,000) on match days. Coral interactive brands will further be promoted on Newcastle United digital inventory (club website – …

GVC Holdings owned operator Sportingbet has responded to claims of unlicensed online betting activity in the newly regulated Irish market claiming a technical oversight was at fault for its continued service. The operator is alleged to have taken Irish customer bets following the 1 August introduction of new online gambling legislations which require betting and gaming companies to have approved …

When the new English Premier League (EPL) season kicked off two weeks ago, many UK football fans were already aware of more than just the impending on-field battles. Both BT Sport and Sky Sports have recently launched high-profile, and expensive, advertising campaigns – employing TV, radio, outdoor and social media — designed to win new subscribers. YouGov’s BrandIndex (see below)– a …