Former Betfair Brand Director Mark Ody has been appointed Marketing Director of Full Tilt, as the online poker brand looks to expand its player services by offering sports betting and casino products. The experienced marketing veteran will join the Amaya Inc owned igaming operator, leading Full Tilt marketing teams, strategy and initiatives. Ody will further be tasked with re-developing Full …

Coral continues its expansion within English football by announcing its fourth betting and marketing football partnership in 2015. The bookmaker will become official betting partner and stand sponsor to Yorkshire football Club Leeds United. The sponsorship agreement for season 2015/16, will see Coral as official sponsor of Leeds United’s North East Corner Stand. The bookmaker will further serve as official …

Fantasy sports operator FanDuel continues its operational expansion with the acquisition of US sports data and analysis provider numberFire. Detailing the acquisition of the data provider to technology news source Techcrunch.com, FanDuel CEO Nigel Eccles commented that the buy would help FanDuel pursue targets beyond the US daily fantasy sports. numberFire data provisions will be integrated into FanDuel’s fantasy sports …

Sports betting data and analysis provider, Betradar has today announced the launch of its Perfect League fantasy sports product The fantasy football league will be made available to Betradar partners, which will see an inventory of 183 additional ‘fictional matches’ to a sportsbook. Betradar’s new Perfect League utilises the company’s sports data coverage to create fictitious soccer leagues that will …

Coral has today been announced as Newcastle United’s (NUFC) new Official Betting and Gaming Partner after agreeing a two-year deal with the club. The partnership will see Coral betting and gaming brands promoted throughout Newcastle United’s St James’ Park Stadium (capacity 53,000) on match days. Coral interactive brands will further be promoted on Newcastle United digital inventory (club website – …

GVC Holdings owned operator Sportingbet has responded to claims of unlicensed online betting activity in the newly regulated Irish market claiming a technical oversight was at fault for its continued service. The operator is alleged to have taken Irish customer bets following the 1 August introduction of new online gambling legislations which require betting and gaming companies to have approved …

When the new English Premier League (EPL) season kicked off two weeks ago, many UK football fans were already aware of more than just the impending on-field battles. Both BT Sport and Sky Sports have recently launched high-profile, and expensive, advertising campaigns – employing TV, radio, outdoor and social media — designed to win new subscribers. YouGov’s BrandIndex (see below)– a …

Sports Minister Tracey Crouch has welcomed the gambling industry’s announcement that it will no longer advertise sign-up offers on television before 9 PM. The move follows the completion of a four strand-review of gambling advertising that was initiated by the government in 2014. The Industry Group for Responsible Gambling announced the measure today after completing a review of its own code …

Football League title sponsor Sky Bet covered Carlisle United fans tickets and travel for the 779 mile round trip to Plymouth Argyles Home Park stadium, the gruelling journey dubbed the UK longest away day The generous bookmaker paid for the 79 fans who made the  journey setting off at 10 am on Tuesday and returning to Carlisle at 5 am …

Sports data and content supplier Perform Group has confirmed that it has agreed to enter a monitoring and match integrity partnership with FIFA subsidiary Early Warning System (EWS). Perform are set to integrate football data supplies into the EWS monitoring system, which will include historical match data and live performance analysis. The partnership will aim to improve EWS capabilities of …