Football integrity and the prevention of match fraud was a core topic at the 2015 Betting on Football Conference (#BOFCON) on 10 September. Team SBC spoke to Sportradar’s Director of Security Services Tom Mace, as the European football season gets fully underway, on how progress is developing in the fight to secure football’s integrity. Mace is responsible for leading the …

Celebrating its 13th year in operations, popular sports betting comparison portal OLBG (OLBG.com) has announced the launch of its first ever nationwide UK TV advertising “Let’s Beat the Bookies”. The sports betting portal will promote its betting tips app, which is amongst the most popular in the market with over 500,000 downloads and a 90% 4 star user rating. The …

William Hill has stated that Jeremy Corbyn’s Labour leadership victory, has hit UK bookmakers for millions of pounds. Alerting the UK media this weekend, William Hill stated that Corbyn had achieved the biggest UK political gamble ever. An unprecedented campaign which saw far-left Corbyn as a 200/1 leadership outsider in May, caught momentum with Labour party members and powerful trade …

Concerns are mounting in the US regarding the increased coverage and promotion of daily fantasy sports (DFS) products throughout national TV broadcast networks. US sports viewers have witnessed a surge in advertisements promoting DFS brands in the build up to the start of the NFL 2015/16 season (start date 10 September). Labelled as a key operating period for the sector, …

Maxymiser, marketing specialist in  unified customer experience optimisation, has announced the agenda for its bi-annual Customer Success Symposium, MaxSYMPOSIUM. Returning to the home of The British Academy of Film and Television Arts (BAFTA) in Central London, the Symposium will take place on 24th September 2015. With over 250 delegates at the MaxSYMPOSIUM in March, the upcoming Symposium in September is set …

William Hill has today announced the full roll-out of its Priority Access Card, providing William Hill account holders with unrestricted and immediate access to their winnings. The pre-paid MasterCard, a William Hill innovation and a first for the industry, removes the mandatory three to five-day wait that customers currently experience when trying to withdraw money from their betting accounts. The Priority Access Card …

Former England and Newcastle United captain Alan Shearer has today signed a season-long deal with leading bookmaker Coral to become the company’s first-ever football ambassador. The acclaimed former-footballer turned media-pundit, will write a weekly blog for Coral on the hot topics and big stories in football, as well as making personal appearances at Coral events and engaging in customer-facing social …

The BiG Foundation has announced a number of exciting sponsorships and attendees for its second Sports Dinner event. Microgaming’s BiG Sports Dinner will again take place at The Dorchester Hotel in London’s Mayfair, on Thursday 17th September 2015. Microgaming’s BiG Sports Dinner, the only sports dinner in the Betting and Gambling industry, raising funds solely for Charity, has announced that …

Betting partnership have flooded the game football, with many questioning whether brand and PR exposure can be effectively gained from partnerships and sponsorships. A seasoned PR panel tells the BOF audience that betting partnership are still a valuable exercise for operator brand communications, marketing and branding… Session Panel SBC Notes Aideen Shortt  opens the session by telling the audience that …

Belgium news sources have reported that French sports betting operator Betclic Everest Group (Betclic) is collaborating with the national Gambling Commission with a view of re-entering the market. The operator has had a troubled history with Belgium’s authorities who in February 2014 seized €600,000 of Betclic funds, stating that the unlicensed operator had breached gambling laws by digitally transacting with national consumers. …