UK sporting promoter Matchroom sports has announced that bookmaker Dafabet will be the Title Sponsor of the 2015 World Cup of Pool, to be hosted from 22-27 September at York Hall Bethnal Green (East London). Dafabet will head sponsorship of the 32 two-man team pool championship which is celebrating its tenth year. England are current defending champions, having become the …

Northern & Shell celebrity entertainment magazine OK! has announced the launch of its new multi-device social bingo product Ok! Fun Bingo. The social bingo room will be powered by studio Dab Gaming under its gaming development partnership with Northern & Shell titles. Ok! Fun Bingo has been made available on Facebook and mobile devices. The social app lets users play with …

Chinese lottery operator DJI Holdings PLC on Wednesday said it has signed an agreement with North London football club Arsenal Football Club to be the club’s official Asian Lottery Partner. Under the three-year deal, DJI will be able to offer its customer base Arsenal-related content, with exclusive information about the team. No financial details on the agreement were disclosed. Commenting …

The investigation by the European Court of Justice (ECJ) into Germany’s online sports betting regulatory framework developed by the Hesse Ministry of Interior and Sports (HMDIS) appears to have been delayed. An expected report on the ECJ findings regarding the make-up of the HMDIS framework, which has excluded a number of international operators from gaining online betting licenses, was expected …

Sportech governance has confirmed that it has allowed an extended deadline till 9 October, for Canadian gambling operator Contagious Gaming to table a takeover bid for its assets. The announcement of the extension, is the first communication made by Sportech on its potential takeover bid by Contagious Gaming which was first announced on 18 August. Entering discussions in August Contagious …

Football integrity and the prevention of match fraud was a core topic at the 2015 Betting on Football Conference (#BOFCON) on 10 September. Team SBC spoke to Sportradar’s Director of Security Services Tom Mace, as the European football season gets fully underway, on how progress is developing in the fight to secure football’s integrity. Mace is responsible for leading the …

Celebrating its 13th year in operations, popular sports betting comparison portal OLBG (OLBG.com) has announced the launch of its first ever nationwide UK TV advertising “Let’s Beat the Bookies”. The sports betting portal will promote its betting tips app, which is amongst the most popular in the market with over 500,000 downloads and a 90% 4 star user rating. The …

William Hill has stated that Jeremy Corbyn’s Labour leadership victory, has hit UK bookmakers for millions of pounds. Alerting the UK media this weekend, William Hill stated that Corbyn had achieved the biggest UK political gamble ever. An unprecedented campaign which saw far-left Corbyn as a 200/1 leadership outsider in May, caught momentum with Labour party members and powerful trade …

Concerns are mounting in the US regarding the increased coverage and promotion of daily fantasy sports (DFS) products throughout national TV broadcast networks. US sports viewers have witnessed a surge in advertisements promoting DFS brands in the build up to the start of the NFL 2015/16 season (start date 10 September). Labelled as a key operating period for the sector, …

Maxymiser, marketing specialist in  unified customer experience optimisation, has announced the agenda for its bi-annual Customer Success Symposium, MaxSYMPOSIUM. Returning to the home of The British Academy of Film and Television Arts (BAFTA) in Central London, the Symposium will take place on 24th September 2015. With over 250 delegates at the MaxSYMPOSIUM in March, the upcoming Symposium in September is set …