As customer acquisition costs increase, operators and media owners are finding consumer engagement and interest harder to achieve effectively . SBC caught up with  DiscountIF Founder & CEO Lewis Holland, who details the importance of communicating real value and opportunities to your targeted customer.  Combining a live event dynamic to its customer offers, start-up DiscountIF aims to be a leading discount portal …

William Hill Australia appears to have won the battle to keep its controversial ‘Click to Call’ betting feature, after the Australian Federal Police (AFP) announced that it would not investigate the operator for breaching online gambling laws regarding wagering on live sports markets In August, the operators ‘Click to Call’ feature had been referred to the AFP by the Australian …

William Hill has announced the six books that will compete for its £27,000 ‘Sports Book of the Year Award’ at BAFTA London on the 27 November. The shortlist sees Guardian journalist Donald McRae aiming to win the literary prize for a record third time with boxing biography ‘Man’s World’: The Double Life of Emile Griffith. McRae won previously in 1996 …

Implementing corporate costs saving measures, embattled Zynga Inc is reported to have reduced its Irish workforce by 60%. Irish news sources report that the social gaming operator has made 22 Dublin staff redundant, as part of ongoing measures to reduce its global workforce by 18%. Struggling Zynga is aiming to reduce its operational costs, as the operator suffered declining revenues …

Gambling technology provider BetConstruct has extended its market presence in Eastern Europe by announcing that it has entered a sports betting provisions partnership with Macedonian operator Euro Games Technology (EGT). The agreement will see BetConstruct supply EGT subsidiary 2win.mk with its full range of online sports betting operator services and provision. Market provisions will include Betconstruct betting risk and fraud …

Sports data provider Sportradar has secured an all-star $44 million investment round led by Washington sports mogul Ted Leonsis investment firm Revolution Growth. Revolution Growth’s funding round saw, NBA legend and Charlotte Hornets franchise owner Michael Jordan contribute to investment, with Dallas Mavericks (NBA) owner Mark Cuban also participated in the round. Sportradar governance announced that Cuban and Jordan, would …

Lottery technology and services provider INTRALOT has announced that it has signed a 10 year supplies agreement with the International Lottery and Gaming Limited (ILGL) of Nigeria. The partnership will see ILGL, launch its new lottery services by the end of 2015. INTRALOT detailed that it had tailored its lottery system ‘Points of Sales’ operations for the Nigerian market place. …

Sport Integrity Monitor (SportIM) has announced that it had been appointed integrity monitoring partner of the Romanian Football Federation (RFF). SportIM data services will monitor all levels of competition for professional football within Romania. SportIM will further assist the governing body by providing consultancy advices and full match data solutions which will cover live and historic matches. RFF officials stated …

Sports betting platform provider FSB Technology (UK) Ltd has agreed a deal to supply social sports network BeanBagSports with a new fully-optimised sports betting system. The agreement will see FSB betting services integrated within the BeanBagSports content, offering users a wide range of pre-match and in-play markets to bet on.. BeanBagSports will also be given access to the supplier’s unique …

Reporting from last week’s EIG Berlin Expo for SBC, Scott Longley examines the commercial contexts and conditions for betting operators targeting competitive eSports, a leading theme and discussion on the EIG floor… ________________________ The main issues of the debate around the phenomenal rise of eSports and what it might mean for gambling companies looking at leveraging that interest were given …