Rank Group subsidiary Mecca Bingo, has launched omni-channel system Playtech One across its entire product range, with a view to enhance player engagement, optimise content and bridge customer access to its games inventory. Playtech ONE’s launch across Mecca Bingo omni-channel inventory, has been supported by this year integration of Playtech’s retail server system, which services the bingo operator entire 2300 …

The UK racing levy will be referred to the UK government, as talks between the Horseracing Betting Levy Board and Bookmakers’ Committee have broken down as negotiating parties could not agree on the key terms for the funding 55th levy scheme. The breakdown in talks will see the scheme referred to John Whittingdale Minister of Culture, Media and Sport to …

Haken Hallstedt the Director General of Lotteriinspektionen, Sweden’s gambling regulator has been appointed to lead the reform of the country’s gambling framework. Hallstedt has been charged with heading up the investigative committee, which will develop and redraft gambling legislations, with a concentrated emphasis on creating regulations, protocols and standards for online gambling services. Sweden has faced increased pressure from the …

Sports betting provisions provider SIS has extended its existing partnership with the Bookmakers Afternoon Greyhound Service (BAGS), by announcing the launch of a new streaming service for international customers. SIS will been given access to live stream BAGS 30,000 greyhound races from 20 associated UK tracks. SIS will distribute the coverage and race data to international bookmakers via its betting …

Paddy Power has strengthened its marketing operations by appointing Sarah Ellis Davies as its Director of Marketing Innovations. Davies the former lead for marketing innovation of O2/Telefonica’s European and international operations, joins Paddy Power marketing under the new guidance of CMO Gav Thompson (appointed April 2015). Davies will be charged with leading Paddy Power’s marketing and brand strategies on new …

This weekend saw American Pharoah sign off his career in style, winning the $5 million Breeders Classic Cup at Keeneland (Fort Knox – Kentucky). Pharoah was already the toast of US racing having completed the first Triple Crown in 32 years winning US grand slams’ at the Kentucky Derby, Preakness Stakes and The Belmont Stakes. However Saturday’s ‘Fort Knox’ victory …

Writing an open letter to the media and DFS consumers, Nigel Eccles CEO and Co-founder of FanDuel has called for the US federal government to begin to regulate the industry. Eccles who leads FanDuel operations from New York and Edinburgh, stated that government intervention was the only way to ensure consumer trust and protection in the DFS market. In his …

Tweets from three bookmakers have been banned for breaching Advertising Standards Authority (ASA) age restrictions by featuring a photo of American golfer Jordan Spieth. Coral, Bet365 and Totesport all sent tweets featuring a photo of the then 21-year-old Spieth in relation to the US Open. ASA officials  challenged whether the ads were irresponsible and breached the code because they prominently …

Delegate attendance for the Berlin Affiliate Conference and the Financial Partners Expo, which took place last week, was up a phenomenal 37% compared to last year. Feedback from both delegates and exhibitors was that the event surpassed all expectations. Michael Iranyi, Director of Marketing Services at William Hill said: “Participating in the Berlin Affiliate Conference was a great experience. The …

The Boston Business Journal reports that DraftKings is ‘quietly’ seeking to raise a further $200 million in investment. If the Boston based DFS operator achieves its target funding, the company will have an estimated $2 billion valuation according to VC research and intelligence firm PitchBook. In six rounds of venture funding DraftKings has raised $375 million in investment from a …