Sports betting provisions provider SIS has extended its existing partnership with the Bookmakers Afternoon Greyhound Service (BAGS), by announcing the launch of a new streaming service for international customers. SIS will been given access to live stream BAGS 30,000 greyhound races from 20 associated UK tracks. SIS will distribute the coverage and race data to international bookmakers via its betting …

Paddy Power has strengthened its marketing operations by appointing Sarah Ellis Davies as its Director of Marketing Innovations. Davies the former lead for marketing innovation of O2/Telefonica’s European and international operations, joins Paddy Power marketing under the new guidance of CMO Gav Thompson (appointed April 2015). Davies will be charged with leading Paddy Power’s marketing and brand strategies on new …

This weekend saw American Pharoah sign off his career in style, winning the $5 million Breeders Classic Cup at Keeneland (Fort Knox – Kentucky). Pharoah was already the toast of US racing having completed the first Triple Crown in 32 years winning US grand slams’ at the Kentucky Derby, Preakness Stakes and The Belmont Stakes. However Saturday’s ‘Fort Knox’ victory …

Writing an open letter to the media and DFS consumers, Nigel Eccles CEO and Co-founder of FanDuel has called for the US federal government to begin to regulate the industry. Eccles who leads FanDuel operations from New York and Edinburgh, stated that government intervention was the only way to ensure consumer trust and protection in the DFS market. In his …

Tweets from three bookmakers have been banned for breaching Advertising Standards Authority (ASA) age restrictions by featuring a photo of American golfer Jordan Spieth. Coral, Bet365 and Totesport all sent tweets featuring a photo of the then 21-year-old Spieth in relation to the US Open. ASA officials  challenged whether the ads were irresponsible and breached the code because they prominently …

Delegate attendance for the Berlin Affiliate Conference and the Financial Partners Expo, which took place last week, was up a phenomenal 37% compared to last year. Feedback from both delegates and exhibitors was that the event surpassed all expectations. Michael Iranyi, Director of Marketing Services at William Hill said: “Participating in the Berlin Affiliate Conference was a great experience. The …

The Boston Business Journal reports that DraftKings is ‘quietly’ seeking to raise a further $200 million in investment. If the Boston based DFS operator achieves its target funding, the company will have an estimated $2 billion valuation according to VC research and intelligence firm PitchBook. In six rounds of venture funding DraftKings has raised $375 million in investment from a …

Australian gambling operator Tabcorp is seeking a new marketing chief, as CMO Michael Smith announced that he had left the company following just 10 months in the leadership role. Smith a former telecoms marketing senior executive for Optus and Singtel, confirmed to Australian Media news source Mumbrella, that he had chosen to leave the operator stating “it had not been …

Three years ago, British horseracing decided to pool its collective terrestrial TV rights and sell them to a single broadcaster, Channel 4 (C4), the UK’s number three broadcaster in terms of overall audience share. It meant that horseracing would no longer been seen on the BBC, the nation’s number one broadcaster, and who had pioneered coverage of the sport from …

Industry development and innovation specialist Grand Parade has announced two new senior executive appointments, as John O’Reilly and Martyn Miller join the company. John O’Reilly joins Grand Parade as non-executive chairman. A 25 year gambling veteran, O’Reilly has held senior leadership positions at Ladbrokes where he led the eGaming division from inception in 1998, and latterly as Managing Director of …