Teaming up with UK sports marketing agency Pitch London, Betfair launched its Victoria Pendleton ‘Switching Saddles’ campaign for Cheltenham 2016. A marketing and branding initiative that took over a year to execute, ‘Switching Saddles’ became the betting industry’s highest impact campaign garnering UK and international press coverage. Henry Chappell CEO of Pitch and Stephen Mault Head of Media, PR and …

Italian gambling operator Sisal Matchpoint (subsidiary of Gruppo Sisal SA) has become the official betting partner of Juventus FC, the reigning Serie A league champions. Sisal Matchpoint secures its betting partnership with the ‘Bianconeri’ (Juventus nickname) ahead of the start of the 2016/17 Serie A football season on 27 August, as Juventus seek to complete a four-peat of league titles. …

William Hill has penned a two-year deal with Everton to become the Club’s Official European Betting Partner. Beginning this 2016/17 Premier League season, the new partnership will see the Everton FC link up with William Hill marketing to offer exclusive odds on a comprehensive range of markets on all the club’s EPL matches, FA Cup and Capital 1 Cup games. Furthermore, …

Australian gambling operator Tabcorp Holdings has today confirmed that it has acquired ASX-listed gaming systems and technology provider INTECQ Limited for AUS $128 million (£74 million). The acquisition sees Tabcorp strengthen its technical and operational capabilities by acquiring INTECQ systems (formerly eBet Gaming) specialists in gaming business intelligence tools and player loyalty reward programmes. INTECQ currently services 1200 licensed venues …

Increased marketing costs attached to Euro 2016 have seen Frankfurt-listed European sports betting operator bet-at-home AG post a 42% decline in corporate earnings to €9.6 million (H1 2015: €16.5 million) for its H1 2016 results (period ending 30 June). Detailing period expenditure, bet-at-home governance specified that the company had spent €26.6 million (H1 2015: €15 million) on advertising its brand …

Sports betting software and platform provider SBTech has this morning confirmed that it has secured a full Class 4 Malta Gaming Authority Remote Gaming Licence. Announcing its Malta Class 4  license, SBTech governance declared that it was an important feature of continuing its corporate strategy of expanding the firm’s operations in regulated markets. SBTech adds its Malta MGA Class 4 …

City analysts and industry commentators are eagerly awaiting William Hill’s half-year 2016 results on Friday 5 August, with company governance expected to present a strategic update focusing on reversing the firm’s declining digital performance. A tough 2016, which saw the operator issue a profit warning in Q1 burdened by higher industry taxes and an 11% net revenue decline in its digital …

Sam Allardyce, the newly appointed manager of the England national football team, may be forced to give up his brand ambassador role with My Club Betting. The Guardian newspaper has reported that The Football Association (The FA) is reviewing whether it is appropriate for Allardyce to continue his association with the betting company since taking on the duties of England …

Embattled Caesars Entertainment Corporation (CEC) has agreed to sell its mobile and social gaming asset Playtika Studios to a multi-party Chinese consortium led by  Shi Yuzhu (Founder of Giant Interactive Group) in a $4.4 billion all-cash deal. Updating the market on Sunday, CEC governance stated that it had entered a ‘definitive agreement’ for the sale of Playtika a core part …

Growth in its North American and Italian gambling divisions have helped New York-listed gambling and lottery technology provider IGT post a 48% increase in operating revenues of $171 million for Q2 2016 (Q2 2015: $116 million). IGT governance were pleased to close another ‘solid’ quarter, reporting that the company had sustained its global revenues at $1.28 billion for the period. …