Finland’s state-owned gambling monopoly Veikkaus Oy has initiated several structural changes ahead of a planned legislative overhaul of the country’s gaming licencing system. Under plans by the Finnish Ministry of the Interior, the monopoly held by Veikkaus is set to end in 2026, being replaced by a ‘partial licence system’. Veikkaus will remain exclusive licensee for lottery and land-based gaming, …

FL Entertainment expects ‘positive momentum’ for its online betting and gaming segment to continue into 2024 despite hurdles faced by bet-at-home, with the Betclic Everest Group being its primary source of confidence. The Paris-based pan-European entertainment group, which is the parent company of Betclic and the majority shareholder in bet-at-home, reported group-wide revenue of €2.9m for the nine months ending …

To mark Safer Gambling Week, high-profile UK bookmakers such as Betfred and Betway have increased the emphasis on responsible betting in their marketing and communications. In the case of the former, the Warrington-based operator has launched a series of adverts around safer gambling, specifically highlighting the tools it offers to help customers stay in control of their betting behaviour. The …

Tally Technology is targeting engagement with NFL and NBA fans with the launch of its Game Center, a new gamification platform. The platform features a community element, with fans of the leagues able to play against each other in private groups, alongside other ‘team-themed playing experiences’ targeting a ‘broader-than-ever cross-section’ of sports followers.  Game Center has been taken live with …

Betting and gaming media publisher XLMedia (XLM) has entered into a partnership with safer gambling organisation Better Change. The agreement commences at the start of the UK’s Safer Gambling Week, a seven-day initiative focused on prompting responsible gaming across the country’s betting and gambling sector. Initially, the partnership will focus on XLM’s whichbingo.co.uk brand, with the wider arrangement encompassing delivery …

Bet365 has added another layer to its global advertising campaign, titled Never Ordinary, incorporating fan interaction and engagement elements.  Developed with the Stoke-on-Trent bookmaker’s marketing agency partner Hatch, the extension of the campaign utilises ticket offices which function as a ‘fully-branded hub of sporting excitement’. Sports fans who enter the ticket offices must correctly answer a series of questions, with …

NeoGames remains committed to and confident in continued sustainable growth despite a slowdown in revenue during Q3, which the group attributed to UK and Germany hurdles. The igaming and ilottery supplier reported total revenues, including its share in NeoPollard Interactive – another share is held by Pollard Banknote – at $63.3m, a 14% drop on Q3 2023 revenue of $73.3m. …

Andy Wright, CEO of Sporting Group, has issued a statement in the wake of the sale last week of the firm’s B2C brand, Sporting Index, to Spreadex. Underlining the rationale behind the transaction, he commented: “Sporting Index has been an integral part of Sporting Group for over three decades, serving as a pioneer in spread and fixed-odds betting and earning …

Oddschecker Global Media (OGN) has launched a new igaming publisher, Confido Network, seeking to ‘redefine the affiliate network landscape’. Making its market entry, the platform will promote deals from over 200 betting brands, including high-profile names such as bet365, Unibet and BetMGM – the latter recently debuting in the UK market. Confido Network will also feature 70 affiliate platforms, with …

The debate around affordability checks has been an intense conversation throughout the overhaul of Britain’s gambling legislation, which the UK government hopes to update for the digital age. April’s White Paper, which brought an end to an over two year review of the 2005 Gambling Act, recommended ‘finance risk checks’ as the ideal affordability solution. Kindred’s Head of Corporate Affairs UK/Global, Tom Banks, …