Entertainment is embedded in Ladbrokes’ products, the bookmaker’s Head of Public Relations, Nicola McGeady, explained to SBC shortly after the company signed a unique partnership in the events space.  At the end of July, the Entain brand signed a deal with AEG Presents, The O2 and NME, which saw the launch of Ladbrokes LIVE. A fan rewards platform offering entertainment …

German concerns on the cross-border impact of upcoming amendments to Maltese gambling legislation, known as ‘Gaming Bill 55’, have been echoed by Dutch stakeholders. In a letter to Dutch Minister for Legal Protections, Franc Weerwind, Loonstein Advocaten lawyer Benzi Loonstein shared his firm’s views on Gaming Bill 55. The Bill will prevent enforcement action from national authorities against businesses licensed …

Abios and BETER have cooperated on development of a new esoccer product for betting operators, backed by the latter’s real-time data services. The product, which will be delivered as part of Abios’ wider esports betting offering to bookmakers, will include live odds, real-time widgets and streams. Cultivation of an ‘engaging all-in-one betting experience’ complete with consistent and interactive content has …

Nottingham Forest FC has become the third Premier League club to partner with Kaiyun Sports, who will serve as the club’s front-of-shirt sponsor for the 2023/2024 Premier League season.  Kaiyun’a logo will appear on the front of the East Midlands team’s shirts for the remainder of the 2023/24 top-flight campaign. Forest will also make arrangements for any fans who have …

For the marketing teams at Canadian esports betting operator Rivalry, content creation and applying lessons from the video game industry are central to its interactions with its target audience of Gen Z and millennial bettors. Billy Levy, the firm’s EVP of Corporate Development, provided a detailed snapshot into what he and fellow panellists will be discussing at the SBC Summit …

Betfan has praised the development of its omni-channel network amid positive trading during H1, which saw the bookmaker grow its presence in its local market.  The Polish omni-channel bookmaker, headquartered in Warsaw, reported a 26% year-on-year increase in NGR to €4.7m (H1 2022: €3.5m), generating a profit of €800,000. Revenue and profit were driven by an 8% increase in overall …

Rivalry expects to achieve profitability by H1 2024 after recording another quarter of revenue growth in Q2 2023, momentum which the firm expects to stay consistent into next year. The Canada-based firm – active in the Ontario and Australian markets, with a focus on esports – reported group-wide revenue of CAN$8.5m to its TSX investors, up 60% on corresponding Q2 …

Oddin.gg has further expanded its range of esports products with the addition of an ecricket offering, initially targeting six markets but with plans for further development. The esports betting supplier aims to take its ecricket product live to a global audience of up to 2.5 billion cricket fans by offering 24/7 content as well as pre-match and in-play betting markets. …

Bulgaria’s Ministry of Youth and Sports has made changes to the senior management of the Bulgarian Sports Totalizator (BST), the state-owned national lottery operator. Following a ‘fast-paced competition’, Minister of Sport Dimitar Iliev initiated the changes, replacing appointments made last year by then Minister Vesela Lecheva, who served under the Bulgarian ‘caretaker government’. The country has been governed by this …

Betsson AB has expanded its presence in Denmark by launching its titular Betsson sportsbook in the local market, boosting its standing in the country to two brands. The group’s flagship brand will sit alongside the existing NordicBet offering in Denmark, as the company – founded, headquartered and listed in the capital of neighbouring Sweden, Stockholm – pursues a global expansion …