Ted Orme-Claye

Call for evidence Down Under

Dean Shannon, CEO of Entain Australia and New Zealand

Australia’s sports betting industry is facing the possibility of an advertising ban in the name of safer gambling, but Dean Shannon, CEO of Entain Australia and New Zealand, and Kai Cantwell, CEO of Responsible Wagering Australia, told Issue 28 of SBC Leaders magazine it would be a serious error.  ——————————————————- Evidence-based reform is a term many UK betting observers have …

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Sam Rosbottom, Betfair: politics punters expecting change on both sides of Atlantic

Sam Rosbottom, Betfair: politics punters expecting change on both sides of Atlantic

Betting isn’t always about sports – politics and elections can be a popular punt for the news-savvy, and betting exchanges such as Betfair are often the ideal destination for these bettors Political betting has seen some huge moments over the past decade, particularly in 2016, 2019 and 2020. With the US Presidential election set next year and a UK general …

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Betsson’s Greece journey continues with Greek Cup partnership

Betsson

Keeping up the pace on its Greek marketing strategy, Betsson has signed an agreement with the Hellenic Football Federation (HFF) to become title sponsor of the Greek Cup. The flagship sportsbook brand of the Stockholm-listed, Malta-based international betting operator Betsson Group, Betsson has been active in Greece since 2011 and was one of the first to gain a licence under …

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PGR clinches Sky Sports deal to expand greyhounds UK reach

SBC News PGR clinches Sky Sports deal to expand greyhounds UK reach

Taking a significant step in its media strategy and plans for growth for UK greyhound racing, Premier Greyhound Racing (PGR) has signed a deal with Sky Sports. The broadcasting partnership will begin on 1 January 2024 and will see Sky’s sports broadcasting arm launch a red button service to showcase live racing, complimenting daily TV coverage on Sky Sports Racing. …

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Australian B2B firms join NSW cashless gaming trials

NSW regulator hits Betr with record AU$210k fine for launch marketing

Four B2B gaming suppliers have been chosen by the New South Wales (NSW) government to participate in the next round of trials of cashless gaming across the state. Gaming Technologies Association (GTA) members Aristocrat Leisure, eBet, International Game Technology (IGT) and Light & Wonder will participate in the trial, which will see cashless gaming tested at 4,500 electronic gaming machines …

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Genius lining up BetVision to meet Europe-style US betting behaviour

Genius lining up BetVision to meet Europe-style US betting behaviour

Genius Sports expects US bettor behaviour to develop broadly in line with that of Europe, and is positioning itself as a data leader in the sector through high-profile partnerships and product innovation.  That was the message CEO Mark Locke related to investors following Genius’ latest quarterly earnings update, shortly before the firm announced a new stateside partnership with FanDuel, the …

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Southampton FC ups safer gambling efforts with charity partnerships

SBC News Southampton FC ups safer gambling efforts with charity partnerships

Better Change and RecoverMe have been working with Southampton FC on safer gambling and problem gambling treatment initiatives. The EFL Championship club announced planned programmes with the organisations at the close of Safer Gambling Week, with Better Change set to engage with fans at the St Mary’s stadium on 2 December. Southampton has a history of cooperation with Better Change …

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‘‘You don’t build sustainability on addiction” – Belgium operators update protections policy

Ladbrokes and PMU deal criticised by Belgian competition watchdog

Belgium’s six regulated gambling operators have signed a duty of care agreement, ushering in a new prevention policy for the national industry based on four pillars. The six members of the Belgian Association of Gaming Operators (BAGO) – Ardent Group, BetFirst, Golden Palace, Star Casino, Kindred and Napoleon – signed the agreement earlier this week. Now that the new policy has …

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‘There’s a risk it goes the wrong way’ – Kindred’s view on UK marketing and RET proposals

unibet kindred group

Finance risk checks dominated conversations during Gambling Act review consultations, and with good reason, Tom Banks observed, but Kindred’s Head of Corporate Affairs UK/Global noted marketing as an area that should not be ignored. With their plans for marketing regulation, the DCMS and UK Gambling Commission (UKGC) might be overstepping the scope of the Gambling Act review itself, in Banks’ …

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Fitzdares and Quantum Leap ‘smashing paywall for fans’ with The Racing App

Stride racing syndicate

Fitzdares and Quantum Leap Solutions have stepped up their marketing efforts for The Racing App, a UK and Irish horse racing news and content platform. The app was developed in partnership between the London-based bookmaker and the B2B technology and product design firm, and made its market entry in the UK and Ireland earlier this month via a soft launch. …

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