Here Scott Longley delves into sports betting operators marketing strategies ahead of major tournaments such as the fast approaching European Championships in France. Longley spoke to a host of operators including Sportradar, LeoVegas, Editec and Tipstrr to discover what they’re focussing on ahead of the big kick off. Euro 2016 preparations and post tournament strategy will be a key focus …
Read More »Scott Longley
Scott Longley – The Football Pools: Swimming Against the Tide!
Seeing its active player numbers dwindle to around the quarter of a million mark, Scott Longley examines whether ‘The Football Pools’ can be updated for modern consumers. One of the UK oldest betting brands and the subject of multiple acquisition rumours, what role does ‘The Pools’ have in today’s industry. We are a long way away now from the days when football …
Read More »Scott Longley – Bonus Time…Bookies prepare for Euros revenues
Following a dreadful week of unfavourable results at Cheltenham 2016, all bookmakers will be longing for the start of Euro 2016 (France 10 June – 10 July). Euro 2016 will be the first major summer football tournament under the POC regime, Scott Longley examines how betting operators will look to turn the event into a cash cow… This summer will …
Read More »Scott Longley – In The Detail…Punters benefit as data opportunity gets bigger!
Almost all betting operators have stated that through intelligence and effective data gathering they are becoming smarter…but so too are professional gamblers who are looking towards ‘big data’ to gain their advantage on bookmaker markets! Scott Longley examines new trends and strategies taken on-board by pro-punters… ______________ Scraping through against FC Midtylland may have given Manchester United boss Louis Van …
Read More »Scott Longley – D’oh Canada…Toronto turns against gaming stocks
Toronto listed gambling investment firms buying industry assets in 2014 & 2015 were branded as game changers for the sector. In 2016 business-wide scepticism and criticism has grown of these merged enterprises and their governance, Scott Longley examines how and why opinion has turned on these new Canadian giants. ________________________________ David Baazov, the chief executive of Amaya, may be intent …
Read More »Scott Longley – Hold Tight! GVC’s rollercoaster road ahead…
Having completed its takeover bwin.party Entertainment , Scott Longley asses the betting operators next steps as the new merged outfit targets a FTSE 250 listing. As the firm’s governance and leadership begins to execute the first steps of its integration plan, Longley details what may be the betting sectors most interesting merger. ________________________ It didn’t take long for GVC to …
Read More »Scott Longley – Online Bingo – Why content is still King
SBC correspondent Scott Longley examines why the online bingo industry has returned to basics and placed greater focus on content marketing, as operators and affiliates look to strengthen brand and product propositions in a highly saturated market. ________________________________- You might be forgiven for thinking that the only lessons bingo can teach any sports-betting professionals is some handy rhyming slang for …
Read More »Scott Longley – Don’t panic…Ladbrokes-Coral faces up to the competition authorities
Scott Longley assesses the upcoming UK CMA review of the Ladbrokes-Coral merger and how the deal will shake-up all sections of the UK betting sector. The phony war is over. The announcement yesterday that the £2.3bn Ladbrokes Coral merger has been officially notified to the Competition and Markets Authority (CMA) means we now have something of a timetable for whether …
Read More »