The evidence from the betting on the early rounds of the English Premier League would suggest that the punters have a renewed faith in the chances of previous league winners Chelsea and Manchester united following the appointments of new managers at both. Antonio Conte’s move to Chelsea from Juventus has been widely welcomed by Chelsea fans, and the evidence from …

Bitcoin’s return into the spotlight after the value of the crypto-currency recently hit a two-year high has reignited interest in gambling industry circles in the potential of harnessing blockchain technology. The launch in May of a new Bitcoin-only sports-betting offering – going by the familiar name of Sportsbet but with the fashionable-in-the-tech-world domain suffix of .io – has once again …

Scott Longley breaks down the UK Gambling Commission’s report on UK consumer betting on sport, assessing if there is a clear long-tail of opportunity for bookmakers in markets beyond football and racing. _________________________ The data released in November last year by the UK Gambling Commission for the first time gave an insight into the online betting habits of UK punters …

Scott Longley looks at the future of the in-play betting in Australia and finds that it might not have one after this summer’s General Election. If there is a song which occasionally typifies the relationship betting and gambling companies have with regulators and governments when they end up pushing the boundaries of what is acceptable according to the limits of …

Just when it looked like London’s last greyhound track was going to be replaced by AFC Wimbledon’s search for a new stadium, last month plans were ‘called in’ by the Mayor’s office. Scott Longley asks if this turn in fortunes can be reflected across the sport in general. The reprieve granted to Wimbledon greyhound stadium in mid-April was a rare piece …

This summer’s Euro 2016 Championships has seen a glut of new sportsbook announcements, but few are as intriguing as the plans between The Sun newspaper and Australian operator Tabcorp to launch Sun Bets. The UK market is no stranger to attempts by octogenarian media mogul Rupert Murdoch to leverage the pre-eminent position of his business interests in the UK media …

As the industry pushes forward with a higher emphasis  on omni-channel strategies Scott Longley examines why legacy bookmakers have to look to overturn the ageing demographic of their retail betting customer base. With a view of modernising its shops and retail points what can the industry learn from other sectors… Much of the to and fro in the submissions to …

One of the most fascinating bankruptcy filings in recent US corporate history, Scott Longley examines why so many Caesars stakeholders called its leveraged growth strategy wrongly. _________________________________  The denouement of the case brought against Caesars Entertainment Corporation (CEC) by its creditors in the bankruptcy court in Chicago produced a document that was commensurate with the size of the original buyout’s …

With the rise of Chinese football and clubs in the Chinese Super League becoming financial powerhouses meaning that a flurry of talent has made its way there and will continue to do so, the question of betting on matches in the league becomes more prominent.  With past corruption charges still looming over the CSL however, Scott Longley  asks if bookmakers are …