Scott Fulton

SBC announce iGaming Daily partnership with Optimove

igaming daily podcast by sbc media now in partnership with Optimove

Industry leading media organisation SBC Media has announced a long-term partnership with Optimove, the number one CRM marketing solution for the igaming industry for its flagship podcast, iGaming Daily.  Launched in April 2023, iGaming Daily is a daily news and insight podcast hosted by and starring a rotating cast of SBC Media’s editorial industry experts, and covers the biggest news …

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CampoBet SE app redesign will elevate online betting experience

CampoBet SE Soft2Bet

Soft2Bet brand CampoBet has announced a revamp of its mobile application for both iOS and Android users. The new CampoBet SE app, said the firm in a statement, offers a “native, user-friendly experience with a host of enhanced features and a sleek design that promises to elevate the online betting experience for Sweden players”.‍‍ The revamp of the CampoBet SE …

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iGaming Daily podcast launched by SBC Media

The iGaming Daily podcast by SBC Media

Betting and gaming industry news and media specialist SBC Media has launched a new daily podcast, ‘iGaming Daily’, delivering analysis of the industry’s major stories from all over the globe. Overseen by SBC Multimedia Editor James Ross it features a rotating cast of experts from all of SBC’s vast network of news portals, and beyond. The show switches on a …

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John Cook joins SBC Media as Commercial Director

John Cook joins SBC Media as Commercial Director

Events and Media specialist SBC has strengthened its sales team with the appointment of John Cook as Commercial Director, SBC Media.  Cook joins at an exciting time for SBC Media, as the business looks to build on the success of its vast portfolio of betting and gaming industry titles, which already includes 11 B2B news websites, along with newsletters, magazines, …

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Champion Sports presents ‘New To The Game’

SBC News Champion Sports presents 'New To The Game'

There are many considerations an operator must make when entering a market for the first time. Important decisions in the fields of tech & infrastructure, product and marketing strategy must be made, all while navigating an unfamiliar regulatory framework. And in many cases, operators must make these decisions before entering a market that already has its own established operators embedded …

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The pros (and cons) of influencer marketing

Episode 4 of the HPL Reach and Retain sports betting marketing webinar series features a look at influencer marketing and how to use influencer marketing in sports betting

As we’ve seen with numerous examples in recent years, influencer marketing can be boom-or-bust. DraftKings experienced soaring stock prices after bringing Michael Jordan on board, while securing Jamie Foxx has seen BetMGM gain unprecedented publicity. On the other hand, Cristiano Ronaldo’s recent antics with the Coca-Cola bottles at his Euro 2020 press conference draws parallels with Kawhi Leonard’s similar Gatorade controversy at the 2020 NBA All-Star …

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SBC Advisory Partners launched to provide expert services

SBC Advisory

A group of gambling Industry experts has teamed up with global media and events firm SBC to launch a new consultancy service to help companies realise their potential.  SBC Advisory Partners has been set up to offer a pioneering consulting and transaction advisory service for the sports, betting & gaming industries. SBC Advisory Partners boasts an unrivalled network of contacts …

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