Sam Cooke

Nicholas Goff – Gala Coral in-play for Brazil 2014

Team SBC’s Sam Cooke caught up with Nicholas Goff, Head of Football Trading at Gala Coral Group, to discuss their plans for the World Cup Brazil 2014, how they’ve approached it and what they are anticipating in terms of betting. Ahead of the forthcoming changes to gambling taxation for the United Kingdom Coral’s plans for the future were also discussed. …

Read More »

Pele gives Paddy Power the red card

Brazilian footballing legend Pele is the latest to be upset by one of the Irish bookmaker, Paddy Power’s, stunts. At twenty of their betting shops, ten in Ireland and ten in the UK, they’d given their signs a temporary makeover with them rebranded as Pelepower. It took just hours for New York agency, Legends 10, who are responsible for Pele’s …

Read More »

Joey Barton signs for Paddy Power Social

The often outspoken and opinionated footballer Joey Barton is the latest English midfielder to be signed up by Team Paddy Power. This move by the Irish bookmaker follows their announcement that Paul Scholes would be contributing a new column for their blog section. Barton joins the newly rebranded Facebook app Paddy Power Social (formerly Paddy Power In-Play) wherein customers will …

Read More »

SBC Case Study: Paddy Power – Social Inspection

Following his series exploring Facebook and gambling, SBC’s Sam Cooke gives insight into the current social strategy for Irish igaming bookmaker Paddy Power and its social media strategy. The bookmaker now dominates industry social coverage and has extended its social reach through social mediums into the public eye. Put simply Paddy Power warrented further social inspection Paddy Power social coverage …

Read More »

Facebook & Gambling – Part 3 – The Next Steps

SBC’s Sam Cooke has taken a look at how the gambling industry has approached Facebook and how Facebook has handled the gambling industry. In the final of three parts, he speculates what will be possible in the future. The United States America and gambling have not always seen eye to eye. It is a nation in which just twenty years …

Read More »

Facebook & Gambling – Part 2 – Playing the Game

SBC’s Sam Cooke has taken a look at how the gambling industry has approached Facebook and how Facebook has handled the gambling industry. In this second of three parts, he examines the current status quo. So what is the current state of the relationship between the gambling industry and Facebook? This is a site which dwarfs all other social networking …

Read More »

Gambling & Facebook – The Context

In a three part series SBC’s Sam Cooke has taken a look at how the gambling industry has approached Facebook and how Facebook has handled the gambling products. In this first of three parts, Sam Cooke breaks down the context in which gambling companies operate on Facebook.  In 2011 Facebook underwent a policy change which saw advertising rules for gambling …

Read More »