Sam Cooke

BetWay launches new Vegas mobile TV advertisement

The second installment of the BetWay Stories television adverts has now been released with this one a promotion for its BetWay Vegas mobile sub-brand. Created by the Above & Beyond agency the ad is around half a minute in duration and features a boardroom setting of the directors of a casino company discussing their new competitor; BetWay Vegas. Rather than …

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Focus on stadium naming rights – part 1 – The Origins

In the Premier League season of 2014/15 there will be six clubs with a commercially named stadium. This is more than ever before. Throughout the lower leagues this figure escalates to twenty-one clubs in total in England’s top five leagues. This is including those with stadiums which are known by two names, one traditional, one commercial (often temporary deals) such …

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Gambling Commission concern with BetButler player issues

The UK Gambling Commission has expressed its concern with operator BetButler amidst continuing reports it is failing to satisfy customer withdrawal requests. A spokesperson on behalf of the Gambling Commission told eGaming Review: “We remain considerably concerned about a range of issues in relation to this operator and we are continuing to engage with them closely.” A significant amount of …

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Atlantic City casino industry suffers from burgeoning north-east US gambling market

The historic gambling city of New Jersey, Atlantic City, is in crisis. It seems it’s biggest draw; it’s casinos, have reached a point of saturation. Of the twelve that were open at the start of 2014, it looks likely that only nine will remain by September. Caesars Entertainment, which has bemoaned the fact that there are too many casinos in …

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Talk to Paddy: Voice Control feature added to Paddy Power app

Paddy Power have the become the first sports betting operator to add voice controlled navigation to their sports betting app. The function, which will, at least initially, be exclusive to Paddy Power, has been delivered by the winners of this years Mobile Marketing Barca Starta competition, Capita Systems. This represents their first major client arrangement. Using the app customers will now be able to …

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Feel positive about Google+: Part 3 – The Future

In the third and final article about how businesses are using Google+, SBC’s Sam Cooke compares the network against Facebook and asks why bookmakers are not making more headway. Read part 1 here and part 2 here. Google+ vs Facebook Were we speaking in terms of purely which is the more ‘social’ network; that is keeping in touch with friends …

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Bookmakers count cost of England’s early exit

British bookmakers are cursing their luck that England delivered such a dire display and see themselves dumped out of the World Cup at such an early stage. They had been been anticipating a monumental haul this tournament, one which would provide a financial breakwater ahead of the forthcoming tax changes. William Hill predicted a turnover double that of the previous …

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Feel positive about Google+: Part 2 – The Players

In the second of three articles, about how businesses are using Google+, SBC’s Sam Cooke looks at the who and how in terms of which brands are (currently) the kings of Google+, and how they are best utilising the social tool. Read part 1 here. Who are the current frontrunners? Some of the best in the game right now are …

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Feel positive about Google+: Part 1 – The lowdown

In terms of the big players in online social marketing Google+ has often been cast aside in brands’ consideration of which network to focus their efforts on. The likes of Facebook and Twitter are deemed more effective and useful in reaching a large, target audience. Many are now beginning to realise however that overlooking Google+ has been a mistake. It’s …

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666Bet – Can betting’s new boys upset the balance?

A look into what it takes to enter an aggressive and highly competitive market amidst the arrival of new kid on the UK gambling scene; 666Bet.com. Using Gaming synergies and Microgaming software the firm currently offers an online sportsbook, casino, live dealer games, a lottery feature and live in-play betting. Initially it will target just the British and European markets …

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