Sam Cooke

Liverpool FC and Scandinavian operator ComeOn! link up

An initial two season regional sports sponsorship deal has been struck between Liverpool FC and the Scandinavian online casino operator ComeOn!. 188Bet is the club’s official gaming provider and will remain as such as this new agreement is an altogether different set up. Part of the agreement stipulates that ComeOn! is able to advertise and promote its link with Liverpool …

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Mcllroy Snr collects £100,000 winnings thanks to Rory’s Open victory

Gerry Mcllroy’s fatherly faith paid off at the weekend as he won a £100,000 payout after placing a bet (odds of 500/1) a decade ago on his son, Rory, to win the golf Open title. The £200 bet was placed in 2004 and stipulated that Rory must win the award within ten years. As such there was double delight on …

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bet365 helps Trent Vale School set up Sierra Leone project

The latest news from the bet365 charitable foundation is that a donation of £230,000 has been made to help a school in Trent Vale set up a project for vulnerable children in Sierra Leone. St. Joseph’s College has had a long running partnership with Sierra Leone, and since 2007 has been sending groups of teachers and students to help schools …

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SBC Feature – Sam Cooke – Top 40 Football Blogs

In 2011 the Guardian published a definitive (though writer, James Dart, argued otherwise) list of the 100 football blogs to follow. The world of football blogging is highly competitive with often little to no financial reward. To stand out, and moreover, to maintain a consistent and steady flow of traffic to a blog is no mean feat. As such it …

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Surge in Australian betting market: $287m wagered on World Cup

Whilst Australia may have bowed out in the group stage of the World Cup, they far exceeded expectations with results which included a narrow 3-2 loss against eventual third place finishers the Netherlands. Back home Australian football fans did their bit by exceeding bookmakers’ expectations in terms of the collective amount they placed in bets. Throughout the month long competiton …

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Asian operators await decision on UK sports sponsorships

The forthcoming UK Gambling (Licensing & Advertising) Act will come into play from October 1st and may force online gambling operators to obtain a UK gambling license should they wish to continue their partnerships with sports franchises in the nation. This act is being put in place to ensure that all companies who accept bets from customers, or, importantly, market …

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Denise Coates sets up £100 million charitable foundation

Denise Coates, founder of the UK bookmaker Bet365, has set up a £100m charitable foundation. This follows the recent success of the Stoke based operator which saw profits more than double last year. The firm announced pre-tax profits of £319m compared to the previous year’s total of £148m. This figure also takes account for £5m in losses in relation to …

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Ladbrokes forms social responsibility committee

Ladbrokes are set to create a new social responsibility committee, which will have the purpose of helping their board to oversee the establishment of a socially responsible approach to providing betting and gaming to the bookmakers’ customers. This announcement was first made by the bookmaker in February this year. John Kelly, the Senior Independent Director, will chair the committee whilst …

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Paddy Power & the €1m Suarez gum shield

FIFA’s decision to place an immediate ban on Luis Suarez regarding ‘all football-related activity’ for his bite on opponent Chiellini did not just scupper Uruguay’s World Cup plans – it also prevented what would have been Paddy Power’s latest audacious marketing stunt. The Irish bookmaker had offered the Liverpool striker €1m (£792,000) to wear a special branded mouth guard during …

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Focus on stadium naming rights – part 2 – The Volatile Debate

Manchester United have often vowed that Old Trafford will never be renamed despite reportedly being offered in the region £500m for the privelege. In 2013 a deal was arranged with Aon for the club’s training ground to be renamed Aon training complex. United will earn around £15m per year during the eight year deal but Ed Woodward was quick to …

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