Sam Cooke

Paddy Power puts Greece at 4/1 to drop the Euro

The shift of political power in Greece following last Sunday’s national elections which saw radical left wing party Syriza take control under the leadership of new Prime Minister Alexis Tsipras, has not gone unnoticed by bookmakers. This week Paddy Power had announced that Greece is now 4/1 to drop the Euro currency within four years, as Syriza leaders and Tsipras …

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Paddy Power aims to reboot FIFA with David Ginola

FIFA has gained considerable bad press in the recent past, with head honcho Sepp Blatter shouldering much of the blame. It came to light in the past few days that the charismatic former footballer and model, David Ginola, has thrown his hat into the ring to become the next President of FIFA. Who else but Paddy Power have launched a …

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Richard Peters – Sports Revolution – The In-Stadia Experience

The experience of going to a stadium on a match day is one which has yet to be really altered by technological leaps and the digital age. Granted, everybody has a smartphone now, and so fewer than ever listen to the scores read out on the loudspeaker at halftime, but few clubs have fully embraced the digital age in terms …

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Youbetme – Jason Neubauer – Creating the Social Handshake

Youbetme is a social betting app which allows you to ‘bet on anything’. This is social betting and so whilst Youbetme facilitates and tracks the bets, it does not handle money. Players can play for whatever they choose amongst themselves, whether this is money, dinner, a drink or something a little more embarrassing. Player profiles keep a tally of wins, …

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Sam Cooke – End of Partnership – EA closes competitive gaming hub ‘EA Arena’

This November sees EA Sports close its competitive real money gaming hub ‘EA Arena’.Whilst the news of its closure  flew somewhat under the radar in terms of media and industry  coverage, EA Sports and World Gaming (partnership brand operated under  Virgin Gaming) have been in a competitive gaming partnership for quite a while. The EA Sports Arena allows players to …

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EGR Awards 2014 – Winners Review – William Hill wins operator of the year

The 10th annual eGaming Review operator awards took place at the Roundhouse in London on Monday evening. William Hill enjoyed a very successful night as the bookmakers took home no less than four awards. This ensured theirs was the strongest performance of the night, though they were closely followed by Sky Betting & Gaming, who won the Mobile Operator, Mobile …

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Sam Cooke – A helping hand part 2 – tipping sites worth a visit

At SBC we like to ensure you’re provided with a full analysis on any given subject. We aim to leave no stone (or betting tipping site) unturned. As such, below is the second part of the feature tipping sites worth a visit. If the first six were just enough to whet your appetite, these should fill you up. BettingExpert www.bettingexpert.com …

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Melbourne Cup cruelty accusations dismissed by horse racing industry

Two horses, Admire Rakti and Araldo, died at the recent Melbourne Cup which has led to campaigners heavily criticising the event and racing industry as a whole. The horse racing industry has swiftly rebuked these criticisms, and stated that those making them have no idea how the horses are treated. Admire Rakti, a Japanese stallion, had been amongst the favourites …

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Sam Cooke – A helping hand – tipping sites worth a visit

Betting tipping sites are ten a penny these days. Some are free, many are not, and all claim to be able to improve your gambling returns fast and often. The vast majority however fall rather short of their typically outlandish claims. This article seeks to analyse and evaluate the others; those that are worthy of your time and money. A …

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Sam Cooke – Football Sponsorship – Record Gains Insight

Nike and Adidas are the two names that first tend to come to mind when discussing football kit sponsors. They are the two titans, the fierce rivals and the biggest spenders. It was announced recently that Manchester United will be dropping Nike, from the end of the 2014/15 season, in favour of a lucrative deal with Adidas. This is a …

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