Sam Cooke

Betfair customers write off French Socialist party ahead of debates

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According to the Betfair Exchange Manuel Valls and Arnaud Montebourg boast little chance of success in the upcming French election. Ahead of the first of the Socialist Party TV debates Valls and Montebourg have been given just a 2% chance of victory. The debates are an opportunity for those wishing to become France’s Socialist Party candidate ahead of the presidential primary elections …

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Britons leave an average of £15 in dormant gambling accounts

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New research by www.BettingTips4You.com has revealed that the average Briton with a dormant gambling account has £14.96 left in their account. The research showed that a third of Britons have a gambling account, with 22% of those admitting that they have almost £15 unused in their account, which amounts to £53.58 million of unused money. This was part of an …

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Look at him now – Chris Brown odds on to beat Soulja Boy

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Remember Celebrity Deathmatch? It’s back courtesy of Chris Brown and Soulja Boy, only this time they’re fighting for real in a boxing ring and you can bet on it.  A feud between the two stars kicked off in the first few days of this year with Brown threatening Soulja Boy for daring to like a picture of the singer’s ex-girlfriend on …

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Eilers & Krejcik Research – A DFS 2017 Forecast

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Eilers and Krejcik Research has unveiled its latest analysis of the daily fantasy sports industry with an update for 2017 which opens with the line ‘by all accounts 2016 was a challenging year for the DFS industry with some silver linings’.  These are silver linings worth looking into. First though, a look back at some of the issues the industry …

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Betting on transfers in January – Rumour has it…

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Will Rooney be joining Oscar in China? Is Depay set to depart Old Trafford too? Has Gerard Deulofeu had enough of life at Goodison Park? Rumours, rumours, rumours. We’ve no idea but if you think you do, whether it’s gut feeling or you know something we don’t, you can be rest assured you bet on it. With rumours and transfer …

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BtoBet will showcase A.I. for players at ICE 2017

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ICE 2017 is always an excellent opportunity for suppliers to show off their latest innovations and BtoBet is aiming to be the talk of the show with its ‘A.I. for the players’ campaign. BtoBet will be giving exclusive live demos of a number of products including its artificial intelligence tool, marketing tools such as its virtual assistant and augmented reality …

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Ganapati Malta to focus on freshness at ICE 2017

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ICE veterans will know that you need a suitcase to take home the amount of freebies you tend to end up with and so Ganapati Malta has opted for a more creative alternative. The Japanese games creator will distribute over 20,000 wet towels to visitors as they enter the ExCeL Centre with the tagline of ‘Freshen up your casino content’. …

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Premier Punt close to crowdfund success

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Aberdeen based DFS operator Premier Punt is on the verge of completing its crowdfunding campaign on Seedrs with 99% of its £200,000 successfully raised.  The company, which launched in 2013, is offering 6.67% equity for the funding with an overall valuation of £2.8m. Premier Punt Founder John Gordon commented: “Crowd funding has been a fantastic experience. It really fits into our company ethos: …

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WatchandWager has its Kentucky licence

In December WatchandWager received a licence approval from the Kentucky Horse Racing Commission. This means the company commenced taking live registrations, deposits and wagering from residents of the State from 14th December. The licence comes conditional on a $100,000 (£81,000) Bond being lodged with the Commission and this is expected to be in place early in this month. Kentucky is known as …

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Is there too much data for marketeers?

A survey of senior marketers has revealed that the over whelming majority (96%) find improving data analysis processes a significant challenge. This is despite devoting an average of five hours and 36 minutes a week to the cause. A Data Dilemma study of 151 UK senior marketers in August last year, also found that 80% believe they need to make significant inroads …

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