It has been revealed that The Mirror has renewed its deal with fantasy football mobile app Fantasy iTeam for Euro 2016, the 2016/17 Premier League and the Champions League following a hugely successful first season. The partnership saw unprecedented traffic on the opening weekend of last year’s Premier League season with 20 million page impressions and over one million app start-ups. …

Sportsbook provider Kambi says the upcoming European Championships in France will be the first major football tournament where second screen betting becomes the primary way to place a wager. An analysis of data from the sportsbook provider also shows that the higher the profile of an event, the more likely it is that users will place a bet on a …

With everyone’s eyes on Euro 2016 this week the latest Bookies’ Corner focuses on just that and the build up to it from the world of bookmaking. SBC spoke to Ryan Murton Head of Digital Marketing at Oddschecker, BetVictor’s Head of Sportsbook Product Eoin Ryan, Head of Football (Interactive) at Gala Coral Richard Scott and Unibet’s Head of UK Marketing …

Valencia CF has become the first La Liga club to have its own esports team after the grand unveiling on Tuesday June 7th at the Mestalla stadium. This move follows the recent announcement by Schalke 04 that it had moved into the world of esports by acquiring and rebranding the popular team Immortals. Peter Draper, Marketing Director of Valencia CF, said: “This is …

Esports company Gfinity Plc has announced a new sponsorship deal with razor and personal care products giant Gillette. Gillette will involve itself via the launch of a new football focused esports tournament that’ll include a£15,000 prize pot, though surprisingly it’s Pro Evolution Soccer 2016 and not FIFA which the players will be competing in. ‘The Gillette Championship’ will see gamers compete in a 24 team tournament, …

BetVictor has announced the launch of its new in-house developed In-Play offering – the latest improvement designed to bring customers a more intuitive and simple betting experience. Available across all channels, the latest In-Play is a key improvement to BetVictor’s Sportsbook and the new layout will allow customers easier navigation between different sports and markets. With the development comes a …

Following the successful launch of its monetised version in the UK last October, Oulala now allows users to choose football players from 24 national teams that will participate in the fast approaching European Championship.   The game has the same format, but has been redesigned and equipped with a number of additional features. The users will be able to form their fantasy …

Many traditional sportsbooks now include some markets on esports and there’s no doubt that it’s a rapidly growing market but perhaps due to a lack of understanding and regulatory concerns, many have so far avoided commercial partnerships with the organisations within it. Dafabet became the first major sports betting operator to establish a deal with an esports organisation in the …

Better Collective has added two new products – Euro Predictor and BetNStream – to its impressive Euro 2016 line-up designed to ensure punters don’t miss a match, tip or bet throughout this summer’s tournament. The free-to-play Euro Predictor, optimized for mobile and desktop, is already capturing fans’ imaginations as they compete for the €100,000 (£77,000) prize that will be awarded to the best predictors. …

Daily fantasy sports operator Mondogoal has unleashed its app onto the market as it continues to expand the DFS scene in Europe, and to celebrate it’s opened a Summer Showdown competition. The app is available in the iOS store for Apple customers now whilst the Android version will be out next week. It was built by Mondogoal with the assistance of …