Sam Cooke

Oulala – Sponsor Profile – #bofcon2017

Matchbook #bofcon2017

SBC caught up with Valery Bollier of Oulala, a daily fantasy sports company sponsoring Betting on Football 2017 (3-5 May). We had a chat about why football matters to their business, why they’ve moved to sponsor Betting on Football this year and which parts of the Stamford Bridge conference agenda he is most looking forward to. SBC: Why is football important to your organisation? Valery: …

Read More »

Getting shirty in the Bundesliga – A tale of bookmakers and sponsorship

Copyright: gemenacom / 123RF Stock Photo

Last week’s news that the 16 German states have finally agreed on making some changes to the sports betting laws means that SBC’s Betting on Football conference on 3-5 May at Stamford Bridge is a perfect platform to discuss what the implications are for the market.  One of the sessions at Betting on Football is focusing on the development of the German industry …

Read More »

50/1 for Leicester City and Shakespeare to do the impossible

There was much ado about something after Leicester City earned their place in the Champions League Quarter Finals under new manager Craig Shakespeare. Following the draw earlier today the Premier League champions must now prepare for a showdown with Diego Simeone’s Atletico Madrid. The Spaniards have reached the final twice in the past four years, but have fallen at the …

Read More »

DSWV appeal to see change in German betting regulation

The German Betting Association (DSWV) has made an appeal to the government regarding the terms of the latest Gambling Treaty Amendment. This forms a part of the lengthy and ongoing battle to reform and better regulate sports betting in Germany. The amendment to the State Treaty provides the introduction of a quality approval system for sports betting providers. This followed …

Read More »

Pascal Lemesre – Smarkets – The fairest of them all…

Smarkets is looking to change the public’s perception of the gambling industry. From its home overlooking St Katharine Docks the company has enjoyed a fruitful few years. It recently placed 12th in Inc’s 5000 Europe of the continent’s fastest growing companies. Its focus is on a sleek and simplistic customer experience (which includes a flat 2% commission) and the way the …

Read More »

BetStars launches $1 million fantasy sports promotion

The BetStars Sports Jackpot is the latest by way of promotion from BetStars and it’s putting $1 million (£815,000) into it. Following the ‘Spin & Bet’ feature last year, it’s the latest attempt at trying something different from Amaya, the company behind BetStars, and this time it focuses on fantasy sports. The new game is described as: “A reimagined sports …

Read More »

PMU expands PSG partnership into esports

Droit d'auteur: tomas1111 / 123RF Banque d'images

PMU and PSG have enjoyed a partnership which has now spanned over six years. The latest news is that it is to be extended into the Parisian club’s new esports arm.  PMU is one of the most established French betting companies and it recently launched its esports brand, PMU eSport. The aim of this is to be involved with the statistics …

Read More »

UltraPlay signs deals with Betinvest and Golden Race

Droit d'auteur: choreograph / 123RF Banque d'images

Esports betting supplier UltraPlay has announced that it has signed deals with both Betinvest and Golden Race. UltraPlay CEO Dariy Margaritov commented: “With the company’s core ambition to offer a wide variety of winning products to its customers, UltraPlay has successfully started another fruitful partnership with two of the best sports product providers Betinvest and Golden Race.”  Betinvest’s VP of Business …

Read More »

Betting Gods amongst men at Doncaster?

BetBright - Copyright: gabe123 / 123RF Stock Photo

Darren Moore of Betting Gods has provided his picks for Doncaster this week as he looks to prove his mettle in the Tipster Challenge.  Moore is the Director at professional sports tipster network and here he provides SBC readers with his best bets across six races.  He will be going up against 10th placed Stephen Harris and the experts from …

Read More »

Ryan Scarratt – Front Runner – Giving niche sports the airtime they deserve

Droit d'auteur: mavrek / 123RF Banque d'images

Following Front Runner’s sponsorship deal with the bookmaker Mr Green, we had a chat with Ryan Scarratt of niche sports channel Front Runner. The new free to view sports channel has taken an interesting approach to broadcasting in 2017 when the bulk of similar companies are reflecting the paid subscription model. From showing ice hockey to poker and MMA it’s focused …

Read More »