Sam Cooke

British racecourses appoint i-neda for forthcoming pool betting operation

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British racecourses have appointed i-neda to provide technology support for the sport’s forthcoming pool betting operation. This means that the company will provide the technology platform for the new pool betting operation which is set to go live across the bulk of British racecourses in July 2018. UK based i-neda was founded in 2002 and has extensive experience of delivering pool betting solutions …

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Betway is the Official Betting Partner of ESL One Cologne

In a major announcement by ESL, it was revealed today that CS:GO tournament ESL One Cologne (the finals for which are July 7-9) will this year have Betway as its Official Betting Partner. In turn this means that live odds will be available in the broadcast. Betway’s Anthony Werkman, Director of Marketing and Operations commented: “We are delighted to partner with …

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Double whammy as SmartBets adds Swedish and horse racing

Customisable odds comparison site SmartBets has expanded its Scandinavian horizons after launching in Sweden. This makes it the fifth language available on the platform. SmartBets is now available in English, Danish, Italian, German and Swedish. This is the latest in a series of expansions into new territories in recent months; in April SmartBets launched in Danish, in February it launched SmartBets Italia …

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MGA and ESIC sign Memorandum of Understanding

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It has been announced today that the Malta Gaming Authority (MGA) has entered into a collaborative Memorandum of Understanding (MoU) with the Esports Integrity Coalition (ESIC).  This move which is ‘in the interests of protecting and maintaining the integrity of esports and esports betting’ is another step in the right direction by ESIC. ESIC has been amassing regulated and official partners throughout esports in …

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Pinnacle launches interactive ‘Betting Tools’

Pinnacle prides itself on giving high limits and not restricting successful bettors. This is a part of the bookmaker’s ‘Winners Welcome’ policy, which was itself reinforced by the launch of the ‘Betting Resources’ portal in January 2017. To date this features over 1,000 articles and counting on betting strategy and education. Pinnacle has today announced a new feature for its …

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ComeOn – Sponsor Profile – #bofcon2017

Matchbook #bofcon2017

ComeOn is sponsoring Betting on Football 2017, the fourth edition of the largest international football and betting trade conference at Chelsea FC’s Stamford Bridge. Ahead of the 3-5 May event, we spoke to Can Yilanlioglu, Head of Betting at ComeOn, about why football is such an attractive sport for betting, how the market is changing from a consumer perspective and how …

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BtoBet – Sponsor Profile – #bofcon2017

Matchbook #bofcon2017

BtoBet is sponsoring the fourth edition of the largest international football and betting trade conference at Chelsea FC’s Stamford Bridge. Kostandina Zafirovska is the Chief Executive at BtoBet. Ahead of the 3-5 May event, we spoke to Kostandina, about why football is such an attractive sport for betting and how the market is changing from a consumer perspective.  SBC: Why is football …

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Riccardo Mittiga – Sportito – The DFS Dilemma

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Italian DFS operator Sportito is focused on conquering the European market. The company believes there is a possibility for daily fantasy sports to take off throughout Europe, as it did in the States, and it has started its conquest by focusing on the UK market.  Sportito is the Official DFS Partner of both Fulham FC and Burnley FC. The company …

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Digitote – Sponsor Profile – #bofcon2017

Matchbook #bofcon2017

Digitote is sponsoring Betting on Football 2017, the fourth edition of the largest international football and betting trade conference at Chelsea FC’s Stamford Bridge. Ahead of the 3-5 May event, we spoke to Gunter Boyks, the CEO of Digitote about why football is such an attractive sport for betting, new technology that will impact football betting and what he’s looking forward …

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BetonBrazil – Sponsor Profile – #bofcon2017

Matchbook #bofcon2017

BetonBrazil is sponsoring Betting on Football 2017, the fourth edition of the largest international football and betting trade conference at Chelsea FC’s Stamford Bridge. Ahead of the 3-5 May event, we spoke to Stuart Tilly, the CEO of Argyll Entertainment, the company behind both BetonBrazil and Red Zone Sports. Tilly spoke to Team SBC about why they’re getting involved once more …

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