LETOU has announced a partnership deal with Serie A giants Inter Milan to become the club’s first ever Asian online gaming partner. The Filipino firm will become the club’s Official Regional Online Gaming Partner, in an agreement that will see the club’s image and identity used as part of LETOU’s promotions in Asia. Hugely popular across Asia, the betting and …

Last month the Responsible Gambling Strategy Board (RGSB) published a report that aimed to gauge a greater understanding of the full range of harms gambling can have on society. In collaboration with the Gambling Commission and GambleAware, the report examined how the social cost of gambling-related harms can be measured and better understood. SBC caught up with the report’s lead …

Global Gaming has unveiled its highly-anticipated new affiliate programme, Global Gaming Affiliates. The newly-launched program allows affiliates across Europe to work in conjunction with Global Gaming to promote its products, including flagship brand Ninja Casino, which offers one of the fastest and most hassle-free online casino experiences in the world. Using the MyAffiliates tracking software, the new site aims to …

Seven-in-a-row Scottish champion Celtic has announced a new record sponsorship deal with Dafabet, which will see the partnership with the club run for the next seven seasons. The fantastic new five-year contract, which will follow on from the existing two years, means The Hoops and Dafabet’s association will run until the end of season 2025. The deal announced today represents Scottish …

William Hill has announced the signing of unified world heavyweight champion, Anthony Joshua OBE, as its new global brand ambassador. The sporting icon has signed an initial one-year deal with the bookmaker and will feature in the company’s exciting new integrated advertising campaigns over the next twelve months. AJ will also appear in the firm’s social media and PR activities, …

Social pools betting network i-pools recently launched the UK’s first real-money Daily Fantasy Racing games, with the aim of offering punters an alternative to fixed-odds markets and totaliser betting. SBC caught up with i-pools Founder Tristan McDonald to find out more.   SBC: Hi Tristan! Firstly can you begin by introducing the concept of Daily Fantasy Racing pools and what it …

British retail bookmaker Star Sports recently launched its first online sports betting site, enlisting the help of London-based platform provider Two-Up Digital to do so. SBC caught up with Two-Up CEO Robbie Morris to find out more about the partnership. SBC: As a developer, how testing/difficult has it been to launch legacy racing bookmaker Star Sports digital proposition? How does …

The new Scottish Premiership season kicks off on Saturday, with the league seemingly rejuvenated by the Hollywood appointment of Steven Gerrard as Rangers manager. Whether or not a serious title challenge can be mounted by the Ibrox club, a figure of Gerrard’s stature is a welcome addition to Scottish football, particularly in the wake of the hyperbole surrounding Adam Rooney’s transfer …

Retention solution provider Enteractive has moved into new state-of-the-art office space in Malta, as it looks to meet the growing demand for its services. The new office has been designed to create a comfortable working environment, with the aim of improving the wellbeing of its employees as well as boosting productivity levels. Capturing the Enteractive culture of going the extra …