Michael Lawson

LeoVegas playing it safe with Canaries sleeve sponsorship

Leading online casino and sportsbook LeoVegas has launched LeoSafePlay, a new initiative designed to promote responsible gaming, and has acquired the services of Norwich City Football Club to help launch it. The club, nicknamed The Canaries due to their bright yellow strip, wore the LeoSafePlay logo on their shirt sleeve during the Carabao Cup fourth round match away to Arsenal …

Read More »

Raketech announce shift towards responsible affiliate marketing

Copyright: iqoncept / 123RF Stock Photo

Leading iGaming affiliate Raketech has announced the launch of a new brand identity, logo and website that will see the company place a firmer emphasis on being a responsible supplier. The rebrand delivers a fresh look for a company that has evolved from tech startup into award-winning affiliate since its formation in 2010. Raketech CEO Michael Holmberg said: “The Raketech …

Read More »

Esports Gold offers cryptocurrency investment opportunity

Copyright: lightboxx / 123RF Stock Photo

Esports Gold, a leading online media aggregator for the eSports community, has provided investors with the opportunity to lock-in the current value of cryptocurrency Ethereum through its initial coin offering (ICO). Purchasers of its Esports Gold tokens (ESG) acquire a share of the betting revenues of the platform, giving them the chance of an effective cash dividend based on annual …

Read More »

Genius Sports and DreamHack link up for data rights and integrity partnership

Data - Copyright: olegdudko / 123RF Stock Photo

Genius Sports, the global leader in data technology services, has signed an extensive data and integrity partnership with DreamHack, the world’s largest digital festival and esports tournaments host. The deal will see Genius distribute data and video streaming from DreamHack’s esports events in the global regulated betting market, while also helping the Swedish digital brand protect its competitions from the …

Read More »

EvenBet and 1XBet strike casino and sportsbook deal

Russia - Copyright: boarding1now / 123RF Stock Photo

Leading online gaming software developer EvenBet Gaming has announced a new deal to integrate its poker product into the casino and sportsbook offering of Russian bookmaker 1XBet. EvenBet’s highly-regarded turnkey poker product offers multi-functional performance alongside exceptional reliability and scalability. The software is updated on a weekly basis to ensure state-of-the-art design and innovation, and will be a welcome addition for …

Read More »

Betsson “not satisfied” despite 11% quarterly growth

Gaming operator Betsson recorded growth of 11% compared to the same quarter last year, but CEO Pontus Lindwall has described the overall growth for the period as unsatisfactory. Lindwall also pointed to the lack of development from NetPlay, a UK interactive gaming operator acquired by Betsson back in April, as cause for concern, and noted that measures are in place …

Read More »

Bet Informed launches football data and odds platform

Copyright (CC BY-SA 2.0) https://www.flickr.com/photos/rh2ox/

Eindhoven-based analytics company Bet Informed has launched a fan-focused football data and odds platform. The platform provides football fans with a wide range of team performance metrics, with users able to create a personal dashboard to keep a detailed track of their favourite team’s performance. Fans can also check the odds of upcoming and live matches and directly use the …

Read More »

Twitter better indication of success than Betfair odds, research suggests

Remarkable findings from a University of East Anglia study have found that Twitter posts offer a more accurate prediction of in-play football results, compared to online odds given by Betfair. Researchers from the University’s School of Economics analysed 13.8 million tweets during the 2013-14 English Premier League season and compared them with prices given by Betfair. They found that if …

Read More »