Matthew Ramirez

Paddy Power launches ‘Save Our Shirt’ campaign alongside ‘real Huddersfield kit’

Paddy Power have announced it’s controversial ‘sash’ style Huddersfield Town kit was just a hoax, releasing the real kits alongside a campaign aimed at shirt sponsors.  The campaign, titled ‘Save Our Shirt’, is calling on brands, including fellow bookmakers, to stop sponsoring football shirts.  The intention of the hoax jersey was to shine a light on the issues around shirt …

Read More »

Daniel Sturridge fined and suspended after betting breach

Daniel Sturridge, former Liverpool FC and England striker, has been issued with a six week suspension and a £75,000 fine after being found guilty of breaching betting rules. The charges relate to allegations brought towards the footballer during the January 2018 transfer window.  In that transfer window, Sturridge completed a late loan move to West Bromwich Albion, however, throughout the month he had been …

Read More »

Ladbrokes backs Irish boxing champion Jason Quigley

Hours before he is set to defend his NABF middleweight title, Jason Quigley has been announced as the official Ladbrokes Boxing Ambassador.  The initial deal, which is set to run for one year, will see Ladbrokes work closely with Quigley as the currently undefeated competitor works towards a possible World Championship bout in 2020. Irish-born Quigley showed his appreciation to …

Read More »

Genius Sport deal set to commercialize TBT to sportsbooks

A recently signed partnership between Genius Sport and The Basketball Tournament (TBT) was completed with the goal of launching a new digital and fan engagement strategy, powered by real-time data.  The deal which is set to improve the coverage of the tournament has also allowed TBT to commercialize its live data with licensed sportsbooks.   Travis Black, head of U.S. & …

Read More »

EveryMatrix partners with Wiraya to develop strategic commercial network

EveryMatrix has joined forces with Wiraya in a partnership which will seek to support commercial expansion for both businesses in the iGaming industry. The new partnership brings together EveryMatrix’s premium offering and client network with Wiraya’s Mobile Customer Activation solution. Kiril Nestorovski, Head of Sales at EveryMatrix, said: “EveryMatrix has always strived to offer the very best technology available to …

Read More »

Huddersfield’s new Paddy Power kit causes Twitter stir

After announcing their partnership with Paddy Power earlier this week, Huddersfield Town has now released it’s apparent ‘home kit’ for the 2019/20 Championship season which has seemingly united the footballing world.  Unfortunately for the Terriers, the reaction to the kit has resulted with more laughs than admiration, with the club now finding themselves as a trending topic on Twitter.  The …

Read More »

Big Weekend delivers record breaking Cricket & Tennis markets

A weekend which saw four high profile sporting events take center stage has come to an end, with the Wimbledon and the Cricket World Cup final’s stealing the limelight.  Novak Djokovic fought through Wimbledon’s longest final in history to defeat Roger Federer, with England claiming the ICC World Cup after edging past New Zealand by lew of hitting more boundaries …

Read More »

CAS dismiss KS Skënderbeu’s appeal

A decision made by the Court of Arbitration for Sport (CAS) has dismissed an appeal made by KS Skënderbeu of the Albanian Superliga. The dismissal comes after the football club disputed accusations of match fixing, however UEFA has now been cleared to implement its sanctions on the Albanian outfit. A statement released by CAS confirmed the decision: “On the basis …

Read More »

Paddy Power breaks with marketing norms to sponsor Huddersfield Town

Paddy Power marketing has broken with tradition after announcing that it has become the official shirt sponsor of Huddersfield Town FC for the upcoming 2019/20 Championship football season.  The partnership marks the first time that the Irish legacy bookmaker will appear on an English football shirt, with Paddy Power marketing announcing that it has secured ‘the most lucrative sponsorship deal …

Read More »

Bookmakers set to cash in on ‘one of the best weekends of sport’

There is set to be a spike in wagered stakes across the betting industry, as a quartet of major sporting events hit UK screens on the weekend.  With the Wimbledon finals, Cricket World Cup Final, Newmarket Festival and Formula 1’s British Grand Prix (GP) all underway between Saturday and Sunday, bookmakers are estimating betting stakes to reach around £100m. Harry …

Read More »