Matthew Ramirez

STS adds Liga Siatkówki to Polish sports portfolio

STS has signed a sponsorship agreement with Polska Liga Siatkówki (PLS) which will see the Polish betting operator become the official partner and bookmaker of the league. The deal, which will last four seasons running until 2023, will see STS benefit from an advertising presence throughout the league’s fixtures, with its logo appearing during all matches as well as on …

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Parimatch extends Apoel FC sponsorship deal

Parimatch has extended its sponsorship deal with Cypriot First Division champions APOEL Football Club for the fourth consecutive season. As part of the renewed sponsorship deal, the Parimatch logo will continue to be printed on the front of the APOEL FC players match jersey, with the partners also continuing to work together on charitable and community-led initiatives.  Sergey Portnov, CEO …

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InsiderSport: On The Ball – ITV plans its Champions League return

From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, InsiderSport has you covered. This week’s OTB reports on ITV pending battle to regain Champions League coverage,  Raheem Sterling’s latest commercial success and Tim Howard’s history-making role with Everton FC. ___________________  ITV eyes UCL battle rights with BT Sport UK free to …

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JBO scores Bologna FC sponsorship agreement

JBO has boosted its European presence after signing a new sponsorship agreement with Serie A club Bologna FC, which will see the operator named as the club’s regional betting partner for Asia.  The operator’s portfolio already includes already includes title sponsorship of the Dota 2 esports property, the JBO Asian Masters League, with this latest acquisition of Bologna allowing JBO to acquire a …

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Efbet continues Bulgarian investment

Bulgarian sportsbook Efbet is investing BGN25m a year into Bulgarian sports confirms the owner of the company, Tsvetomir Naydenov. The sportsbook, which started out as ‘Eurofootball’ in 1990, currently sponsors CSKA 1948 of the Bulgarian second division whilst also sponsoring a host of top flight Bulgarian teams and the country’s First Professional Football League.   As well as being greatly involved …

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Raketech set to intensify company growth with new appointments

Måns Svalborn will replace Andreas Kovacs as Raketech’s Chief Financial Officer (CFO) after the former was announced as the company’s new Director of Business Development. The purpose of the appointments is to further intensify the implementation of the company’s growth strategy, with Kovacs set to temporarily work alongside Svalborn in the CFO role as of 11 November to ensure a …

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Digitain targets igaming’s own version of the Netflix experience

Netflix

An ongoing discussion surrounding the personalisation of sports data has led to many in the industry searching for what has been described as the ‘Netflix experience’. This ‘experience’ is so-called because of Netflix’s personalisation process. The online TV and movie streaming service applies an algorithm which recommends titles to the user based on their viewing history. Similar use of data …

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Glasgow City Council to develop new approach to tackle problem gambling

Glasgow City Council is preparing to stage a summit in order to examine gambling related challenges in the city and develop a new framework to combat and reduce gambling harms.  The summit, which will feature academics, third sector, health professionals, youth workers and individuals who have suffered with gambling problems, was approved at a meeting of the Council’s Wellbeing, Empowerment, …

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SportsPesa and Betin cease Kenyan operations following tax increase

“Severe consequences” are on the horizon for Kenya’s sporting sector and betting revenue following the announcement that both SportsPesa and Betin will cease operations within the country.  The move follows on from a lengthy standoff with the Kenyan government regarding a change to a legal bill which saw a 20% tax increase on game, betting, and lottery winnings. SportsPesa released …

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InsiderSport: On The Ball – Revenues, Legal battles and the Coup de la Ligue

Christmas - Copyright: nui7711 / 123RF Stock Photo

From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, InsiderSport has you covered. This edition looks at Atletico Madrid’s revenue increase, Manchester United’s upcoming court battle and says farewell to the French Coup de la Ligue. LFC fails in trademarking pursuit Liverpool FC has lost its controversial attempt to trademark the …

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