Armenia has established a reputation as a centre of excellence for product development in the sportsbook and igaming industry, but gambling is just one element of the nation’s increasingly strong technology sector. The country may not yet enjoy the same kind of global profile as the more established IT powerhouses, but the number of Armenian tech success stories is growing. …
Read More »Martyn Elliott
Armenia: Building an igaming tech sector in the face of conflict
Armenia has emerged as a powerhouse of the sportsbook and igaming technology industry in recent years, but the nation has had to achieve this economic success story against a backdrop of an ongoing conflict with neighbouring Azerbaijan. The conflict has largely played out away from the gaze of the Western media, but it has been running since the late 1980s …
Read More »ESA Gaming: the dawn of non-traditional content
Thomas Smallwood, Marketing Manager at ESA Gaming, takes a look at why breaking with tradition can push the betting and gaming industry to truly innovate and ultimately create a more exciting player experience. Innovation, innovation, innovation. This word is a constant mantra in our industry, repeated by both operators, suppliers, and even the most avid players. Whether it’s a wild …
Read More »Colin McDonagh: Sportingtech eyeing continued LatAm expansion
Sportingtech will have a strong presence at November’s SBC Summit Latinoamérica 2022 in Miami, with the company set to showcase its award-winning Quantum platform to operators in its target markets across the region. SBC News spoke to Chief Sales Officer Colin McDonagh about his expectations for the event, and how the company will demonstrate its plans to capitalise on recent high-profile operator deals …
Read More »Seven Star Digital expands with Moneta acquisition
Seven Star Digital has strengthened its position in the sports betting affiliate space with the acquisition of Moneta Communications, the Manchester-based performance marketing specialist behind HorseRacing.net and Bettingodds.com. The deal is a key part of Seven Star Digital’s plan to expand its digital sports publishing operation in the UK and Ireland, while also looking to build on its growing presence …
Read More »ESA Gaming: Mining success with sports-themed games for the FIFA World Cup
ESA Gaming recently released football-themed Goal Mine World Edition, launched just weeks before the highly anticipated 2022 FIFA World Cup in Qatar kicks off. SBC News spoke to the supplier’s Head of Marketing, Thomas Smallwood, about developing tailored content with a specific audience in mind and how to ensure sports-themed games stay relevant even after major tournaments. SBC: Do sports-themed …
Read More »Responsible gambling at the heart of OpenBet’s platform
Player protection remains firmly in the spotlight within the global betting and gaming landscape. The UK’s Safer Gambling Week in October illustrates the industry’s consistent efforts to provide safer betting experiences, while at SBC Summit Barcelona, an esteemed panel featuring some of the world’s biggest lotteries will discuss their views of best practices. We caught up with panellist Nikos Konstakis, …
Read More »Josh Jolliffe, Genius Sports: F2P games key to sportsbooks’ World Cup strategies
As the World Cup in Qatar edges ever closer, sportsbook marketing teams continue to search for the formula that will deliver impressive levels of player acquisition and retention, and a return on their substantial investments in promotional campaigns. Traditional tactics such as bonuses, free bets and newspaper advertising still have a role, but as Josh Jolliffe, Sales Director – Media …
Read More »Sportingtech: Spain is the gateway to Latin America
Sportingtech is set to have a strong presence at the upcoming SBC Summit Barcelona 2022, where the company will be showcasing its award-winning Quantum platform and discussing recent high-profile operator deals. Ahead of the event, we spoke to Sales Director Jack Smith about what he expects from the event, and how Spain’s status as a bridge to LatAm markets will …
Read More »Vermantia: How to select the right technology partner
Selecting the right technology partner is one of the biggest decisions facing any sports betting operator, with cost, functionality, speed, service and user experience all competing to be the key factor in the final choice. George Fotopoulos, COO of Vermantia, tells SBC News what to consider when making the decision and explains why he believes flexibility is the crucial thing …
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