Martyn Elliott

The social route to rebooting golf betting

Fairplay Exchange social golf betting

Billy Gowing, Co-Founder and Managing Director of social betting exchange Fairplay Exchange, outlines how a gap can be bridged between wagers on casual games of golf and betting on live golf events with operators. ————————————————— There can be little doubt golf is a sport experiencing considerable growth. Last August, the Royal & Ancient Golf Club of St. Andrew’s (R&A) announced …

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Betting & gaming industry’s biggest compliance challenges revealed

Challenges in Compliance Survey

The SBC Media Challenges in Compliance Survey, commissioned by leading identity verification platform provider IDnow, is published today, providing valuable insights on the international betting and gaming industry’s biggest issues around compliance, fraud and onboarding processes.  ——————————————————— The challenges faced by betting and gaming operators’ compliance teams are many and varied. As the industry continues its move towards regulation in …

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Localisation, search and AI: targeting success in Brazil’s sports betting market

Brazilian sports betting market

The establishment of a regulated sports betting market in Brazil has created huge excitement in the industry, but has also left international operators, suppliers and affiliates with a host of questions about the size of the opportunity, how to localise product offerings and the most-effective promotional strategies.  To find out some of the answers, we spoke to Altenar’s Americas Regional …

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SBC Leaders magazine: Sky Betting & Gaming still thinking big

SBC Leaders Issue 29

Sky Betting & Gaming may be sitting at the very top of the UK gambling industry, but as its Chief Commercial Officer Steve Birch tells the new issue of SBC Leaders magazine, the business still has big ambitions for further growth. In an in-depth interview – which covers the operator’s close relationship with other Flutter-owned brands, the evolution of its …

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International operators fear fallout from UK financial risk checks, research finds

Challenges in Compliance Survey

More than half of compliance professionals from the international betting and gaming industry believe the implementation of financial risk checks in the UK will have a negative impact, the SBC Media Challenges in Compliance Survey, commissioned by IDnow, has found. The study surveyed 100 senior compliance representatives from operators in Europe, North America and Latin America about existing issues and …

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Roobet thriving on diet of TikTok, crypto and rap stars

Roobet thriving on diet of TikTok, crypto and rap stars

Standing out from the crowd is difficult to do in the gambling industry, but a focus on community, social media and star appeal is working for Roobet, Co-Founder Matt Duea told Issue 27 of SBC Leaders magazine.  ——————————————————- When a story involves viral TikTok videos, cryptocurrencies, a world-famous rapper, knockout punches and a gun-toting video game, you might expect it …

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Novibet focused on international growth strategy

Novibet CEO George Athanasopoulos

There are few industry challenges that Novibet CEO George Athanasopoulos has not faced in the last two years, he told Issue 28 of SBC Leaders magazine, but the business remains on a significant growth path as it expands into new markets far away from its European base.  ——————————————————- Anyone at the head of an ambitious business can expect to be …

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Entain’s Peter Marcus: Building a protective ARC

Entain

If state-of-the-art technology and marketing expertise can be used in combination as a highly-effective player acquisition tool, they can do exactly the same for player protection, Entain’s Group Operations Director Peter Marcus told Issue 27 of SBC Leaders magazine.  ——————————————————- When a member of the Entain’s management team says that, “the board are 100% supportive of it. I would say …

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ComeOn Group’s Juergen Reutter pursuing the sporting life

ComeOn Group CEO Juergen Reutter

ComeOn Group may be best known for its casino brands but, as CEO Juergen Reutter told Issue 28 of SBC Leaders magazine, sportsbook is a central part of the operator’s growth plans.  ——————————————————- When musicians try to do something different to what made them famous, it can go very badly – think Metallica’s dalliances with orchestras and Lou Reed, or …

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Player financial risk checks a major worry for gaming operators, survey finds

Challenges in Compliance Survey

Obtaining the required personal financial information is the greatest barrier licensed betting & gaming operators face when onboarding players and the industry fears that mandatory affordability checks will make the situation worse, a new SBC study, commissioned by IDnow, has concluded. The finding emerged as part of the SBC Media Challenges in Compliance Survey, which saw senior compliance representatives from …

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