Golden Race has introduced four new virtual games as part of VBOX, the company’s “next generation” software solution for land-based operators. Available to all of the virtual betting provider’s retail clients, VBOX features nearly a dozen games and sports including the new 3D Horse Racing, Dirt Track, Virtual Keno, Perfect Six.  This is in addition to popular existing products such …

SBC (Sports Betting Community), the leading specialist sports betting events and media business, has moved to further strengthen its growing team with the appointment of Martyn Elliott to the newly-created role of Content Marketing Manager. Elliott brings with him more than 15 years of experience in the content industry, including writing for sports and news websites, managing editorial teams, and …

The Betting on Sports conference has been given the backing of The International Association of Gaming Advisors (IAGA), as the world’s leading sports betting industry event prepares to host 3,500 delegates for its 2019 edition at Olympia London from 17-20 September.  The sponsorship deal represents a strengthening of the relationship between IAGA and Betting on Sports organiser SBC. IAGA previously …

Some of the leading suppliers to the sports betting industry offered their insights into the future for sportsbook personalisation based on automated customer segmentation, advanced behavioural analysis and predictive AI-driven models. The next round table participant was Metric Gaming, represented by its Chief Commercial Officer, Keith Hayes. SBC: What role does pricing and risk have to play in the differentiation …

OPTIMA has achieved Gaming Labs International (GLI) certification GLI-33 for its OPTIMAMGS™ sports betting and gaming system. Meanwhile, the award-winning betting technology supplier also secured GLI certification to service the re-regulated gambling market in Sweden, after passing special checks around player protection and self exclusion systems. This Swedish go-ahead arrives just a week after the company obtained the certification to …

BetShah believes it has created an online environment where players can find the widest variety of markets, ease of navigation, instant payments and ‘second to none’ customer support. The team at BetShah, a new sportsbook and casino operator which sponsored this year’s Betting on Football conference, includes former PAOK FC pair Ilias Petrogiannis and Jotis Panagiotas. The duo are joined by …

The 2018 Sports Betting Leader of the Year Sergey Portnov will be kicking off the Sport in Focus track at this year’s Betting on Sports conference. Sport in Focus is one of four tracks held on the first full day (18 September) of SBC’s flagship conference, which takes place at Olympia London from 17-20 September. Portnov, who took home the …

1xBet has signed a five-year sponsorship deal with FC Barcelona, which will see the online betting company work as a Global Partner of the club through to 30 June 2024. The agreement, which came into effect on 1 July, forms part of the club’s global expansion strategy. It also relates to the five-time European Cup winner’s mission to “source the …

IMG is closing in on a 10-year, $1 billion deal with the ATP World Tour for betting data and live wagering rights, according to a report yesterday by SportsBusiness Media. The data market has been dominated by the likes of Perform Group, Genius Sports and Sportradar, who signed a five-year extension to its deal with the International Tennis Federation (ITF) – …

Valentyn Kyrylenko, VP of Business Development at Betinvest, discusses the huge potential of sports betting in Brazil, which of Peru and Brazil is better prepared to take the next steps towards regulation, and why betting operators need to be aware of the key betting habits across LATAM, where the average stake “totally differs” from Europe. SBC: You said in a …