Luke Massey

Strong Q3 trading sees Scientific Games return to black

SBC News Strong Q3 trading sees Scientific Games return to black

Scientific Games Corporation (SGC) has reported that growth across all core business segments – including its sports betting vertical (SG digital division) but with the exception of gaming operations (sequential loss of $1m) – is growing on “both the top and bottom line”, which CEO Barry Cottle said puts the company on a “path to 5.5x net debt leverage by …

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What drives betting innovation: operators, players or suppliers?

innovation

Innovation is a buzzword that routinely dominates the industry agenda. From a sports betting supply standpoint, innovation often comes in the form of new proprietary features, which combine to deliver a new future for sportsbook personalisation. You can read a full series on the subject here. Yet, within this popular summer series focused on the importance of pricing, risk management, AI …

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STS signs Peter Schmeichel for ‘Bet with the leaders’ campaign

Schmeichel

STS, Poland’s biggest betting operator, has signed up legendary goalkeeper Peter Schmeichel to drive its new ‘Bet with the leaders’ campaign. The former Manchester United and Denmark stopper will serve as a global ambassador for the campaign, which also includes a refreshed logo and visual identity for STS. It has been designed to drive the company’s international expansion through television, …

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Quantis delivers RNG lift to Digitain’s gaming partners

RNG

Industry provider Digitain has bolstered both its betting and skill gaming portfolios by launching Quantis, a new proprietary random number generator (RNG) engine.  Running off the very latest in technology, ID Quantique’s physical RNG engine exploits the elementary process of quantum optics via the transmission of photons (light particles) to generate random events, allowing for the ultimate game of chance. …

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Sports visualisations: A better alternative to videos?

visualisations

Jakub Myszkorowski, CCO at STATSCORE, compares the “smooth and enjoyable” experience of watching sports video games on a streaming portal to the reality of watching live football. Can sports visualisations really replace the real thing?  Okay, so I know the title could be seen as a little controversial, perhaps even annoying, but before you start hitting empty cans on my …

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CRM is set for a red-letter day in 2020 with the right FTP solution

SportCaller

SportCaller Performance Director Paddy McDermott examines the rapidly changing marketing landscape for bookmakers, and explains how a flexible FTP platform can best sit within this framework. Gambling operators, and their tactics for acquiring and retaining players, continue to face a sustained period of scrutiny and attack. This is coming from regulators, certain elements of the press and numerous lobbying groups …

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Dean Sisun, Prophet: Bringing a new value proposition for exchange punters

Prophet

Prophet co-founder Dean Sisun told SBC News that his company’s new style of betting exchange will ‘specialise in giving something back to the consumer’.  Launched last week as the first customer-friendly ‘cashout alternative to bookmakers’, the Prophet exchange allows punters to sell their bets to interested buyers, deviating away from the cashout rates set by traditional bookmakers with the intention …

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Nick Iliffe, Stats Perform: Integrity challenges & collaboration in practice

integrity

Collaboration amongst stakeholders in the global sports integrity landscape is universally accepted as being vital in the fight against match-fixing and corruption writes Nick Iliffe, Integrity Intelligence Manager at Stats Perform. Attend any sports integrity conference and you will probably hear someone mention the need for collaboration within the first 15 minutes of a presentation.  Yet what is often discussed …

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