Luke Massey

Martin Wachter, Golden Race: Preparing virtuals for US players

Golden Race

Martin Wachter, CEO of Golden Race, discusses the “enormous” growth prospects for virtual sports in the US, where it is targeting a first state licence and launching games with “new and unique functions” to meet player tastes across the pond. SBC: What are the plans for Golden Race in the US? MW: We have been doing a great amount of …

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AGTech eyes First Captains fantasy growth through Kabaddi

Kabaddi

AGTech has added new Kabaddi games to daily fantasy sports (DFS) site First Captains, which sits on the popular Paytm First Games platform. Formerly known as Gamepind, Paytm First Games is a gaming destination running as a joint venture (JV) between Paytm as operator and AGTech Holdings as the technical service and sports content provider. Charlie Zhang, Vice President of …

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Betting consolidation for Betdaq through fixed-odds sportsbook

sportsbook

Betdaq has fulfilled a “key strategic aim” by launching a fixed-odds sportsbook to complement its 2% exchange and online casino.  The new sportsbook will be backed by a multi-channel marketing campaign that includes PR and social media activities with ex-England footballer Glen Johnson and above the line advertising starring renowned actor Ralph Ineson. The entirely new sportsbook offers a shared …

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Round table – Betinvest: The future of sportsbook personalisation

Betinvest

Some of the leading suppliers to the sports betting industry have offered their insights into the future for sportsbook personalisation based on automated customer segmentation, advanced behavioural analysis and predictive AI-driven models. The next round table participant was Betinvest, represented by its VP of Business Development Valentyn Kyrylenko. SBC: What role does pricing and risk have to play in the …

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Sylwan signs up to deliver data driven growth for LeoVegas

Sylwan - Handshake - Hand holding on black background

Former Kindred Group and Svenska Spel manager Dersim Sylwan will succeed Petra Blixt as LeoVegas Chief Marketing Officer (CMO).  Blixt had been serving in the role on an interim basis since May of this year, having been appointed as a marketing director in October 2018 as part of a departmental shake-up. She will continue as interim CMO until Sylwan officially …

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Unofficial club websites… a new outlet for affiliate programs?

club

Are you satisfied with your current affiliation program? For many betting companies a well-tailored program is simply a matter of staying above the surface writes Jakub Myszkorowski, Chief Commercial Officer at STATSCORE. In times when everyone offers more or less the same to similar types of affiliates, will you follow the well-trodden and overused path, or try going your own …

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Better Collective Spotlight – Speltips.se first in mind and first in search for Sweden

Sweden

For this month’s Better Collective Spotlight, SBC News took a closer look at Speltips.se, the flagship brand for Better Collective in Sweden. We asked Jesper Ribacka, Director of Better Collective Stockholm, about the history of tipster sites in Sweden, why the opportunity is greater for affiliates than operators and what the future might hold for the country’s affiliate market.  SBC: …

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BetTracker boost helps PBS to record Wimbledon revenues

PBS

Playtech BGT Sports (PBS) recorded a 300 per cent year-on-year (YOY) growth on mobile during this year’s Wimbledon. Over the two weeks of tennis action at the All England Club (24 June-14 July), PBS saw more than £9 million staked across all of its channels.  Yet mobile was the most eye-catching component of this ‘record turnover’ for the omni-channel sports …

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Andrew Morgan, ICS: The Premier League bonus race is over

Premier League

Content and not bonuses is the most effective player acquisition tool ahead of the 2019/2020 Premier League season, says Andrew Morgan, International Director at ICS Media Group. The countdown to the kick-off of the 2019/2020 English Premier League is very much underway and over the next few weeks we will see online sportsbook operators unlock their marketing war-chests as the …

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Vbetnow and Konfambet launch white label gambling service from BtoBet

BtoBet - Copyright: corund / 123RF Stock Photo

Nigerian operators Vbetnow and Konfambet will be offering a white label gambling service through STM Gaming, BtoBet’s Certified Partner for Africa. Focusing on delivering an enhanced user experience to its players, the operators will be delivering a diverse portfolio of live sports events, online and live casino, jackpots, special bets and virtuals. It comes just two months after STM Gaming, …

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