Luke Massey

Familiarity is key to Sportradar’s Simulated Reality schedule

Simulated Reality - Jordan Henderson of Liverpool celebrates with Virgil Van Dijk after scoring the second goal of the game during the Premier League match at Anfield, Liverpool. Picture date: 1st February 2020. Picture credit should read: James Wilson/Sportimage via PA Images

Sticking to the sports calendar and playing a part in the regular football fan’s ‘ritual’ is key to the setup for Sportradar’s Simulated Reality, said the firm’s MD for US Betting Werner Becher. Sportradar launched the AI-driven product at the end of March, making it immediately available to customers as part of its existing portfolio of betting events. The product …

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Ecommpay’s Anthony Medica: How fast payouts are key to boosting customer loyalty

ECOMMPAY

The relationship between payments and sports betting is one that’s constantly evolving as operators seek to maximise customer engagement through the most efficient processes possible.  As such, the need for an efficient payment experience has grown exponentially in recent years. That view is supported by Anthony Medica, Business Development Manager at ECOMMPAY, who believes that payments in sports betting are …

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Marketing responsibly and using AI to unlock esports’ potential

marketing

Businesses the world over are facing unprecedented challenges and our industry is no different, writes Digitain Head of Sales Simon Westbury.  Heading into a summer when an eagerly anticipated calendar of live sporting fixtures has been derailed, operators and suppliers alike are searching frantically for alternatives.  Despite the extensive disruption to live sport, there remains a whole host of options …

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Mondobets adds Virtual Football League from Golden Race

Mondobets - Copyright: mironovak / 123RF Stock Photo

Golden Race has signed an agreement to provide its online Virtual Football League product to Spanish operator Mondobets. It features every major league complete with realistic match odds, which will allow players on Mondobets to bet on every moment and get instant results. Users can access more than 20 Virtual Football Leagues and tournaments simultaneously. “Spain is a market full …

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Delasport picks real-time marketing platform from Solitics

Delasport

Sports betting solutions provider Delasport has integrated the data management and marketing automation platform from Solitics. The deal will allow Delasport, whose website lists clients including 18Bet and 1Bet, to “harness the power of its data across all sources” and personalise the customer experience in real time. “With such a rich diversity of resources which combine a variety of different …

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Golden Race live in Cameroon and Montenegro through Evona

Evona

Virtual sports content from Golden Race is now live in Montenegro and Bettomax.cm through white label partners of Eastern European platform provider Evona Electronic. Golden Race confirmed that it is delighted to announce a new partnership with Evona to deliver its highly engaging offer of virtual sports to more new markets. The first two online betting platforms where Golden Race’s …

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Ebbe Groes: How EveryMatrix has stepped up in support of clients

EveryMatrix

In an interview for SBC Magazine, we asked EveryMatrix CEO Ebbe Groes to explain how his company is supporting clients through the coronavirus outbreak and why CasinoEngine was the right platform for a fresh influx of virtual sports titles. However, he goes on to suggest that another emerging gambling vertical, esports, is better equipped to fill the sports void. SBC: …

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Golden Race and SBTech combine for eTopaz virtual platform

eTopaz

An online virtual gaming platform for eTopaz, the exclusive sportsbook of Azerbaijan’s monopoly state lottery, has become the first joint partnership for Golden Race and SBTech. Virtual sports solutions provider Golden Race and SBTech, a supplier of sports betting and iGaming platform solutions, signed an agreement last year to cooperate on a global level. SBTech has powered the sports betting …

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SBC Magazine Issue 8: International expansion and picking up the sporting slack

Magazine

A focus on international expansion and how we, as the betting and gaming industry, will get through COVID-19 are the key themes throughout Issue 8 of SBC Magazine. Now available to view HERE, it starts by tracking the journey of Giovanni Garrisi from a mathematician beating the pools to starting a 50/50 JV with Stanley Leisure, seizing an opportunity to …

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1xBet defies COVID-19 disruption to keep 2020 plans in place

1xBet

It is business as usual for 1xBet, said the company, as it continues to deliver uninterrupted online services for both players and its B2B customers in spite of COVID-19 disruption. While admitting that the total number of betting markets had been “significantly reduced” due to the mass postponement of sporting events, 1xBet is confident that customers can mitigate the impact …

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