Trust and integrity between an affiliate and a sports betting or gaming operator has always been a hot topic. This is based on an unusual relationship between the two partners, where the operator holds the key to any affiliate earnings as the affiliate business is a “deliver first” get paid after operation.  Ellen Learmonth, who manages the affiliate program for …

As Test cricket returns to our screens for England vs West Indies, we gathered three of the sharpest minds in trading around the SBC roundtable to assess the future of cricket betting. We spoke to John Wright, Head of Cricket at Integral Sports Management, Spreadex senior cricket trader Jamie Nuttall and William Stephenson, Head of Data & Trading Feeds at …

Most gambling operators have invested heavily in mobile platforms and now provide a range of excellent small screen (app & browser) experiences, but the industry is still not capitalising on the true potential of the mobile payment ecosystem. That was the conclusion of a white paper report from Dimoco, titled ‘Unravelling mobile carrier billing for igaming’, which found that industry …

More than 5,000 users every month are now asking ‘Alice’ about current promotions on Fonbet, whose virtual voice assistant has a declared accuracy of about 90%. Alice, the Yandex-developed equivalent of Apple’s Siri, was first launched in 2017 but the Fonbet “skill” was only added in late 2019. It has the answers to thousands of common template questions that help …

STS has completed the takeover of Czech betting software company Betsys, already its main provider of IT solutions for both online and retail channels in Poland. For STS, the largest bookmaker in Poland with over 47% market share, this takeover represents the next stage of its ‘dynamic development’. Having dominated the betting industry in Poland, STS expanded its business to …

Cashless payments are here to stay, said AstroPay CEO Mikael Lijtenstein (pictured below), who believes the shift towards it has been accelerated by the COVID-19 pandemic.  Speaking on the ‘’Cashless future? Solving LatAm’s payments problem’ panel at the SBC Digital Summit Latinoamérica, Lijtenstein led the debate on a lack of payment options in emerging markets such as Latin America (LatAm) …

Neel Davda, Head of Gaming Accounts at Bold360, highlights the five key components of customer experience and why his company’s AI-based conversion platform is focused on the three C’s to deliver a friction-free service for its clients.  As the world is forced to become more digitised, how can gaming specifically evolve to offer a better customer experience? One that is …

When COVID-19 decimated the sports calendar back in March, the knee-jerk reaction was that sports betting would never be the same. Alternative content, headlined by esports and virtual betting markets, would quickly emerge as a genuine rival to traditional sports betting. Yet, while the associated quarantine period has certainly accelerated the need for a more diversified content set, both short …

Just yesterday, customer activation software provider Wiraya announced a long-term partnership with customer experience marketing agency A GAME ABOVE.  Writing exclusively for SBC News, the CEOs of both businesses discuss the journey to making customers believe in their offering across all stages of the lifecycle, and how they plan to promote the value benefits for consumers, client brands and product …

By European standards, the Russia betting industry is just reaching adolescence. Yet for the market’s biggest operators such as Fonbet, whose Russian revenues reached RUB19b (+£200m) in 2019, technology has moved on at speed over the last 10 years. One such example of this technology change is the integration of live sports streams – one of the most frequently mentioned …