The more that Italian sports betting and gaming operators embrace the omnichannel concept, the less they will miss traditional media advertising. That’s according to Marco Castaldo, CEO at Microgame (pictured left), who believes most of the money pre-advertising ban last summer was “spent ineffectively anyway”. We are looking ahead to next month’s SBC Summit Barcelona – Digital, where Castaldo is …

Having delved into the evolution of odds calculations, the use of bots in bookmaking and the history of live streaming in Russia, Alexey Khobot – the brains behind the first software for Fonbet – is back for more on the company’s inception in 1994, what the betting market looked like 26 years ago, and laying the groundwork for success. Fonbet …

The UK Tote Group has confirmed the appointment of John Williamson, a director with extensive experience in Asia, as its Non-Executive Chairman from 1 September 2020. Williamson’s appointment is expected to bring “significant international business and financial expertise to the organisation”, and provide timely support for its ambitious growth plans just 10 months after its acquisition of the Tote, the …

We check in on the international expansion journey for the rebranded Kaizen Gaming, formerly Stoiximan/Betano, to kick off Issue 10 of SBC Magazine. Now present in six countries, and with a strong footprint in Europe, CEO George Daskalakis expands on the company’s symbolic name change, before assessing new opportunities in Latin America (LatAm) and sharing his disappointment over Germany’s failure …

Five live games from TVBET have achieved Gaming Labs International (GLI) certification for the Italian and Maltese markets. The global live TV games supplier confirmed that igaming operators in Italy can now legally integrate the following set of games – 1Bet, 5Bet, 7Bet, WheelBet and Lucky6. However, in Malta the certificate only allows you to work in combination with an …

Stats Perform has added the exclusive live betting streaming rights for Belgian football’s Pro League and Cup to its portfolio of premium betting video events.  Under the multi-year agreement, Stats Perform will have the exclusive right to distribute live video streams of the competitions to licensed sportsbooks outside Belgium for online and mobile sites, as well as retail betting venues. …

Altenar has continued to support the expansion efforts for its sports betting and gaming customers by securing certification for both Denmark and Portugal. We spoke to the company’s CEO Stanislav Silin about the “technical and procedural synergies” between the two, challenges relative to other territories, and the need for a software provider to be “the enabler, not a blocker” for …

Zorica Smallwood, CEO at ESA Gaming, discusses how the return of sports has offered the iGaming industry a unique opportunity to cross-sell on a vast scale, and how lightweight mobile products can make the acquisition of new customers into a more smooth and streamlined process.  The iGaming industry is increasingly facing more and more challenges in unifying its different verticals. …

Figures coming out of both the UK and Germany have shown positive signs of recovery for the sports betting industry, while the return of top level football in both of these countries produced an immediate upturn in betting-based traffic across the world. That’s according to betting affiliate Leadstar Media, which oversees several products across a variety of global markets including …