Luke Massey

Mobile Carrier Billing: Gambling operators could be losing up to 70% of revenues

Carrier Billing

Most gambling operators have invested heavily in mobile platforms and now provide a range of excellent small screen (app & browser) experiences, but the industry is still not capitalising on the true potential of the mobile payment ecosystem. That was the conclusion of a white paper report from Dimoco, titled ‘Unravelling mobile carrier billing for igaming’, which found that industry …

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Fonbet builds betting experience through ‘Alice’ voice assistant

voice assistant - MOSCOW, RUSSIA - NOVEMBER 19, 2018: Konstantin Kruglov, Experimental Products Director at Yandex, speaks during an event to unveil partner devices based on Yandex IO platform. Yandex IO is a development kit that allows integrating Artificial Intelligence (AI) with voice capabilities into consumer electronics, cars and vending machines. Anton Novoderezhkin/TASS

More than 5,000 users every month are now asking ‘Alice’ about current promotions on Fonbet, whose virtual voice assistant has a declared accuracy of about 90%. Alice, the Yandex-developed equivalent of Apple’s Siri, was first launched in 2017 but the Fonbet “skill” was only added in late 2019. It has the answers to thousands of common template questions that help …

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STS completes takeover of Czech software provider Betsys

STS has completed the takeover of Czech betting software company Betsys, already its main provider of IT solutions for both online and retail channels in Poland. For STS, the largest bookmaker in Poland with over 47% market share, this takeover represents the next stage of its ‘dynamic development’. Having dominated the betting industry in Poland, STS expanded its business to …

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Mikael Lijtenstein, AstroPay: Thinking like the customer to accelerate cashless shift

cashless

Cashless payments are here to stay, said AstroPay CEO Mikael Lijtenstein (pictured below), who believes the shift towards it has been accelerated by the COVID-19 pandemic. Speaking on the ‘’Cashless future? Solving LatAm’s payments problem’ panel at the SBC Digital Summit Latinoamérica, Lijtenstein led the debate on a lack of payment options in emerging markets such as Latin America (LatAm) …

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The three C’s of digital customer experience within gaming

customer experience

Neel Davda, Head of Gaming Accounts at Bold360, highlights the five key components of customer experience and why his company’s AI-based conversion platform is focused on the three C’s to deliver a friction-free service for its clients.  As the world is forced to become more digitised, how can gaming specifically evolve to offer a better customer experience? One that is …

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Sapar Karyagdyyev, Gamingtec: Esports a new king or fly-by-night

Gamingtec

When COVID-19 decimated the sports calendar back in March, the knee-jerk reaction was that sports betting would never be the same. Alternative content, headlined by esports and virtual betting markets, would quickly emerge as a genuine rival to traditional sports betting. Yet, while the associated quarantine period has certainly accelerated the need for a more diversified content set, both short …

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Wiraya and A GAME ABOVE: Partnering to produce full lifecycle potential

lifecycle

Just yesterday, customer activation software provider Wiraya announced a long-term partnership with customer experience marketing agency A GAME ABOVE.  Writing exclusively for SBC News, the CEOs of both businesses discuss the journey to making customers believe in their offering across all stages of the lifecycle, and how they plan to promote the value benefits for consumers, client brands and product …

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Alexey Khobot, Fonbet: The importance of live streaming for Russia’s betting market

Khobot

By European standards, the Russia betting industry is just reaching adolescence. Yet for the market’s biggest operators such as Fonbet, whose Russian revenues reached RUB19b (+£200m) in 2019, technology has moved on at speed over the last 10 years. One such example of this technology change is the integration of live sports streams – one of the most frequently mentioned …

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Wiraya and A GAME ABOVE sign long-term strategic partnership

Wiraya

Wiraya and A GAME ABOVE have signed a long-term strategic partnership, which will enhance customer acquisition, retention and reactivation for clients across multiple industries by packaging A GAME ABOVE promotions with Wiraya’s communications platform. A GAME ABOVE was set up to create, sell and operate customer sales promotions to deliver customer engagement, customer lifecycle and customer lifetime value. Wiraya software, …

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George Fotopoulos, Vermantia: Decoding the customer engagement enigma

Vermantia

Vermantia COO George Fotopoulos writes for SBC News about rising to customer expectations in the modern betting landscape. A few days back, I came across an interesting article in a quite famous economic magazine about customer experience (CX) and its importance in today’s business world for every industry.  The topic is not new since there has been a fuss around …

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