Luke Massey

Better Collective Spotlight: Thinking beyond the classic affiliate user journey

Better Collective

In this month’s Better Collective Spotlight we had a chat with Edward Fowler (pictured), Marketing Technology Lead at Better Collective, to discuss the future of omnichannel marketing, and to gain a better understanding of how the company utilises it for US facing sports betting information site VegasInsider.com. SBC: Better Collective has developed massively in recent years. Can you give a …

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Listen: ‘FSB Meets…’ How Mark Blandford built up Sportingbet

Earlier this month, omnichannel sports betting platform provider FSB launched its brand new podcast series ‘FSB Meets…’ with sports betting veteran Mark Blandford as the inaugural guest. The new series will see FSB’s Head of Marketing Chris Graham speak to some of the industry’s most engaging people. As you can hear below, the series got off to a flyer with …

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Stats Perform pledges full support for IBIA data standards

IBIA

Stats Perform has pledged its full support for the announcement made by the International Betting Integrity Association (IBIA), who this morning issued a set of minimum standards governing the procedures for the collection of sporting event data for betting. The auditing process, said IBIA, will be conducted by industry specialist eCOGRA, while those parties that pass that independent audit will …

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BOSE Digital: Separating product from service for multi-jurisdictional success

It’s important to distinguish product from service, said Microgame’s Marco Castaldo, as a collection of CEOs for leading sports betting and gaming suppliers discussed the best way of working with operators on a multi-jurisdictional basis.  Speaking at Betting on Sports Europe – Digital in the ‘Market fragmentation – Supplier CEO Panel’, sponsored by Altenar, Castaldo was replying to an opening …

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NetShop ISP launches three new data centers in Asia and Europe

data centers

NetShop ISP has confirmed the launch of three new data centers in strategically located regions across Asia and Europe. The company has added Singapore, Hong Kong and the Netherlands (Amsterdam) to its existing spread of global data centers across the US (Los Angeles), the UK, Cyprus and Malta.  Click HERE for more details from Stefano Sordini, NetShop ISP CEO. Through …

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Top five by 2024? RTSmunity tracks the growth of esports betting

RTSmunity

The overall esports betting market size is projected to double in 2020, from $7 to $14 billion, but how does this total number translate to both gross gaming revenues (GGR) and profits for esports operators?  Writing for the latest issue of SBC Magazine, Ondřej Šilhavý from RTSmunity said that the GGR generated by esports betting globally – tracking at $343 …

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A step beyond: How NetShop ISP can ‘outrun’ the hosting services competition

NetShop ISP

Data center and web hosting services provider NetShop ISP can only “outrun” the immense competition for clients – including those active in the iGaming industry – by taking the next step beyond the end-product’s delivery. “Not only do we need to be ahead of the technology trends to support our customers, but we also have to compete on a daily …

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Turning behaviour into revenue: Xtremepush bangs the drum for smarter player engagement

tech stack

Operators could – and should – be putting their customer data to more effective use, believes Victor Sevciuc, Head of Sales for Sports Betting and Gaming at Xtremepush.   He was speaking to us ahead of an upcoming Xtremepush webinar which will be hosted by SBC on Thursday 29 October, entitled ‘Turning player behaviour into revenue: Building an omnichannel approach to …

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