2020 has been the year of esports. As fewer and fewer sports events could take place due to COVID-19 in 2020, esports matches continued to be played online.  The betting industry has caught up. Where esports used to be a side note before, there are now entire betting portals dedicated just to esports. And no traditional bookmaker will now be …

Standard bonuses in the iGaming industry can be used effectively for quick short-term player engagement and retention, but not as a long-term strategy with the same bonuses for all players, writes Solitics CEO and Founder Tomer Baumel (pictured above). The importance of customer experience has never been more crucial, especially as the industry becomes increasingly crowded. Unfortunately, there are still …

It wasn’t long before the gap left by SportPesa in Kenya was filled by a number of international sites that look set to dominate the country’s betting landscape, writes Adam Grimshaw, who manages Leadstar Media affiliate brand BetBlazers.com. With the Kenyan-born betting site SportPesa barred from trading in the country since a dispute with the government and the Betting Control …

It’s hard to find anyone for whom 2020 has not been a difficult year, writes Soft2Bet CEO Boris Chaikin, but the gambling industry has had the online sector as its glimmer of hope. As we near a Christmas period that will be highly unconventional in more ways than one; businesses and individuals alike are still shaking from the global tremor …

Oh, where to begin? This was a turbulent year for affiliates. After a great start and what turned out to be our only live conference in London, we soon faced a new world of facemasks, social distancing, and home-alone isolation.  I looked at the event photos from the iGaming Affiliate Conference at the Excel in London back in February, and …

There is no possibility of retracing the changes to the payments industry in 2020, said AstroPay CEO Mikael Lijtenstein (pictured), as he explains the quick rise in popularity for all forms of digital payments – and predicts a starring role for digital wallets. COVID-19 has affected societies and economies all over the globe. In fact, it is fair to say …

Spiffbet-owned online casino brand Wishmaker will boost its player engagement potential by working with the Fast Track platform. Launched in 2018, Wishmaker has been focused on using technology to drive great player experiences. It comes with rich gamification features and a loyalty scheme aimed at keeping players entertained and engaged. Acquired by Spiffbet from Maltese company Dreamplex just last month, …

Sportradar Group CEO Carsten Koerl will be supported by three regional CEOs in a company reorganisation, effective from 1 January 2021.  The new setup, explained Sportradar, provides it with more flexibility to support future growth, while enabling the business to operate in closer proximity to its end markets. The three new regional CEOs will be Arne Rees (North America), Werner …

Bayes Esports has published its second whitepaper in cooperation with Sportradar. With informative content about ‘How to maximise your esports tournament experience,’ the Berlin-based esports data company addresses tournament organisers and everyone else interested in the growing esports industry. Readers may learn:  How to organise a tournament, decide the format, get data in order, monetise data optimally and what is …

It happens from time to time. The opportunity to purchase a domain which may, or may not, shape the future direction of your business. Of course there will usually be a premium price to play for sought after names, but are we too quick to write off such opportunities on costs alone? At SBC, we are well aware of the …