Luke Massey

Sportsbet advert draws record number of complaints

Sportsbet

An advert for one of Australia’s biggest online bookmakers Sportsbet has drawn 793 complaints, a new record in the country, for making a link between betting and sexual success. The Ad Standards said that the Paddy Power Betfair owned online bookmaker had sent a “false message to young males that gambling will improve their sexual appeal”. As reported in the …

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Golden Race introduces in-play betting and cash-out to 3×3 Basket

3x3 Basket

Virtual sports betting provider Golden Race has integrated in-play betting markets and a cash out component for 3×3 Basket, the firm’s next big game release. The two-time winner of Best Virtual Football Product at the SBC Awards has diversified its virtual collection with a fresh take on 3×3 Basket – an urban team sport played across the globe – which …

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William Hill US appoints Kenneth Fuchs as President of Digital

Kenneth Fuchs will bring “deep digital expertise” to William Hill US after the former CEO of STATS was appointed as President of Digital. Fuchs spent more than two years with STATS, a global sports data firm that counts Google, Apple, Amazon, ESPN, Microsoft and William Hill amongst its clients, as well as teams such as the New England Patriots and Golden States …

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Global sports expert Jaap Kalma to drive SBC’s Betting on Sports America

Kalma

SBC has secured the services of a global sports marketing and sponsorship expert to help promote the Betting on Sports America event in New Jersey/New York from 23-25 April. Jaap Kalma previously held senior executive roles at Ferrari and seven times European Champions AC Milan, and will be working with SBC on its Betting on Sports America and Betting on …

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ECOMMPAY’s Arthur Gots: Evolving in parallel with the changing payments landscape

ECOMMPAY

In 2012, ECOMMPAY spotted a “gap in the market” for gaming-focused payment service providers by launching a bespoke solution that could be customised to each client’s business needs. Six years on, the firm’s Head of Operations and Customer Relations Arthur Gots sat down with SBC News to discuss the outdated ‘one-size-fits-all’ model, evolving within a tighter regulatory landscape, playing a …

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DraftKings launches first phase of its NJ online casino

DraftKings

DraftKings has launched the first phase of its NJ online casino platform, after a blackjack game for Android users was incorporated into the firm’s existing sportsbook app for The Garden State. According to Online Poker Report, more games will follow as the iOS client becomes available for Apple devices in the near future, but the operator has “no apparent plans …

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Instant payment from MuchBetter to lift Casumo conversion

Casumo

MuchBetter has struck a new deal to provide players on Casumo with a new instant deposit and payout option. The iGaming payments company will also lower the transaction costs for the online casino through applying its unique commercial model, whereby operators are only charged based on each player’s net balance over a month. With the MuchBetter e-wallet, players can instantly …

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BetLion takes sports betting brand into Kenya

BetLion has followed up its successful launch in Uganda by taking its jackpot-focused sports betting product into the neighbouring market of Kenya. The operator, whose customers in Uganda can land the ‘Cranes Jackpot’ of UGX 150,000,000 (£30,000) from a stake of just UGX 3,000 (60p), is ready to offer a midweek and weekend jackpot in Kenya. The vast majority of …

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Betway launches ‘The Hunch’ through Saatchi & Saatchi deal

Betway

Betway has encouraged sports fans to trust their convictions after launching ‘The Hunch’, the operator’s first marketing campaign in partnership with Saatchi & Saatchi. Three new 30-second TV adverts – supported across social, display, radio and print – will introduce brand character ‘The Hunch’ as a “charming, larger than life figure who charismatically occupies a part of every betting punter’s …

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Asia point of difference for Dafabet through Scout DFS deal

Dafabet

Online gaming operator Dafabet has targeted growth across multiple product verticals after securing access to the Scout Gaming fantasy sports and pool betting platform. Scout Gaming believes that the deal, expected to launch during the first half of 2019, is ”the first time a major Asian facing operator has launched daily fantasy sports in the region”. It is just another …

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