Stoke City have announced that the Britannia Stadium will be renamed ‘The bet365 stadium’ after agreeing a naming rights deal ahead of the 2015/16 season. As reported in the Telegraph, the deal with bet365 is for six years and also sees them extend their shirt sponsorship for a further three. It has also been announced that the club will fill the gap …

Sky Betting & Gaming have launched the London Marathon #RequestATime feature, which enables the public to back themselves for charity. For the first time ever, club and fun runners in the London Marathon this Sunday can place a bet on themselves to beat a time. If they don’t manage it, their stake will go straight to charity. The first 1000 …

Tom Light, Director of International Business Development at SBTech, confirmed that in-play betting is responsible for the large majority of turnover, and that betting around shorter time intervals will continue to be the most popular with players. He highlighted that players are pushing for quicker payment from won bets, and looking to make longer term bets into short term with …

Andy Meikle, CEO for Sportlobster, discussed the need to make content current, relevant, and published with an understanding as to why it has been shared and how it will actually benefit you. Speaking on the #bofcon content marketing panel, he acknowledged that content must be interactive, and mechanisms must be in place to quickly gauge its effectiveness. He also touched …

Tony Kenny and Mark Davies agreed that the days of making a sponsorship deal and waiting to the end to check its impact are long gone. Bookmakers and clubs are working on a daily basis to push sponsorship activation, ensure that the partnerships are engaging and generate PR opportunities. Tony Kenny, Head of Sponsorship for William Hill, cited the Joshua …

It was a great day for SBC News in the Tipster Challenge at Epsom, as a late win on Finelcity (9/1) gave us a lead of more than 7 points at the top of the leaderboard. The Guests, well represented by Michael Whittle (Sports Acquisition Executive at Betfred), matched SBC’s other two wins on Medburn Dream (9/2) and So Mi …

Inspired have announced that its premium all-new on demand and in-play Virtual Sports gaming product, Rush Football Live, will soon be available online and on mobile to Gala Coral customers. The game, which was recently showcased for the first time at ICE Totally Gaming 2016, will be available for the first time to Gala Coral customers via Inspired’s Virgo RGS …

After a breakthrough week for Timeform at Newmarket, our attention turns to Epsom to see if they can close the gap on the top three in the Tipster Challenge. For this week, the 14th in the series, they will also be going up against another debutant in the competition, Michael Whittle of Betfred. Michael has been the Sports Acquisition Executive …

Jacob Curciel is the CEO of OPTIMA, Platinum Sponsors of Betting on Football Conference (BOFCON). Here he explains what sets his firm apart from other suppliers in the space: SBC: You scored a goal in 2014 when you secured the rights to the MarginMaker product from GTECH. How important has that been to your business? JC: It was simply a …

Finland-based gaming platform provider, Finnplay, has signed an agreement with Trustly Group AB to integrate its online payment solutions. Trustly Group AB is a European FinTech company, named by Deloitte as one of Sweden’s fastest growing technology companies in 2004. Martin Prantner, CEO of Finnplay, commented: “We are delighted to partner with one of Europe’s fastest growing FinTech companies and …