Luke Massey

ESSA and ARJEL agree integrity partnership ahead of Euro 2016

SBC News ESSA and ARJEL agree integrity partnership ahead of Euro 2016

ESSA and French gambling regulatory authority ARJEL have signed an integrity agreement ahead of the Euro 2016 Championships. The agreement will allow ESSA and ARJEL to exchange information with each other on suspicious betting. The partnership protocol covers a range of sports and competitions and demonstrates both parties’ ongoing commitment to protecting sport, consumers and regulated betting markets from the …

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bettingexpert launches odds comparison site SmartBets

SBC News bettingexpert launches odds comparison site SmartBets

bettingexpert.com is launching SmartBets, a customisable odds comparison site that has been optimised for both desktop and mobile. Initially, the service will just be for Football markets across the world, with more major sports set to be added in the future. Punters logging in will be able to create a tailored dashboard based around their favourite teams, leagues, betting markets …

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Sky Bet launches #betterpenalties campaign for England

SBC News Sky Bet launches #betterpenalties campaign for England

Sky Bet is launching a series of short films before and during Euro 2016 to help ensure Roy Hodgson’s England overcome the dreaded penalty shoot-outs.  Created and distributed by strategic sports PR and sponsorship agency Heavyweight Sports, the #betterpenalties films featuring Matt Le Tissier will launch during this summer’s Euro 2016 tournament. In the first film English football’s best ever …

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10Bet and RealDealBet set to take AAC by storm

SBC News 10Bet and RealDealBet set to take AAC by storm

10Bet and RealDealBet will be exhibiting for the first time at the Amsterdam Affiliate Conference from today until 10 June (Stand C15). With over 13 years of online betting experience, a large in-play football offering and frequent promotions, it’s no secret that 10Bet has now established itself as one of the largest bookmakers in Europe and a trusted affiliate partner …

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Unibet survey reveals England have the most passionate fans

SBC News Unibet survey reveals England have the most passionate fans

A Europe-wide survey ahead of Euro 2016 has revealed that England have the most passionate football fans. In a survey of more than 4500 adults for Unibet, 31% of those questioned in England believed themselves to be ‘very interested’ in football, more than any other nation surveyed. All the home nations fared well with 29% in Northern Ireland considering themselves …

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Ladbrokes becomes official betting partner for the FA

SBC News Ladbrokes becomes official betting partner for the FA

The FA has announced a long-term agreement with Ladbrokes to become its new official betting partner. The deal, which will commence on August 1st 2016, will see the leading Ladbrokes’ relationship with The FA span the England team and The Emirates FA Cup. Under the terms of the agreement, Ladbrokes will benefit from premium brand exposure alongside England senior men’s …

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10Bet launches Euro 2016 ad campaign featuring In-Play service

SBC News 10Bet launches Euro 2016 ad campaign featuring In-Play service

10Bet has launched a first ever offline campaign to connect with sports fans during Euro 2016. The campaign, produced in partnership with London agency Jump and media partner AMS, focuses on 10Bet’s hundreds of In-Play markets for over 22,000 live events per month. Comprising TV ads on channels including Eurosport, ITV 2, ITV4 and More4, amongst others, plus radio slots …

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6 of the Best – Pinnacle’s Jason Williams

SBC News 6 of the Best - Pinnacle's Jason Williams

BetITBest‘s Nico Jansen is interested in discovering the best in people. This week it’s Jason Williams. Jason Williams is the Design Manager at Pinnacle and has just celebrated his 10th year with the company, originally starting as a Junior Designer way back in 2006.  He has just overseen the first major re-brand of the illustrious Sportsbook since its inception in 1998. This includes …

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