Sportradar has completed the acquisition of personalised messaging platform Fresh Eight, whose current operator clients include FanDuel, Entain, William Hill and LeoVegas. The acquisition is a further boost to Sportradar’s suite of marketing services, which already includes ad:s – a platform providing highly targeted programmatic advertising for betting and gaming businesses. Sportradar said that the Fresh Eight deal strengthens its …

The Pinnacle Cup, a $100,000 CS:GO event launched by the online betting and gaming operator in collaboration with GRID, Relog Media and Trustly, is now underway. For the event, Pinnacle’s leading esports betting product will be supported by data from GRID and the high-production value provided by esports giant Relog, with online payment provider Trustly on board as an ancillary …

Slotegrator has presented its new brand, Talentgrator – a recruitment agency that helps companies involved in the gambling industry to fill job positions, at any level, for countries across Europe.  Talentgrator, said the online casino software provider, provides a “quick and cost-effective solution” for companies to fill new vacancies by using a database that includes professionals at every level, from …

Joe Mellor and Nick Haynes from Football Form Labs preview the biggest matches of a bumper weekend of Premier League action including Man United’s trip to Chelsea, as well as a truncated Six Nations round headlined by the ‘grudge match’ between a buoyant Welsh side and Eddie Jones’ misfiring England. For more analysis and discussion by the Football Form Labs …

More and more gambling operators are turning to Betbazar to boost their product portfolios with unique table tennis and esports content.  With many sports events last year wiped out by Covid-19, and those that remained played out with no audience, gambling operators looked to change up their product portfolios to increase player engagement and recover lost revenues. As a result, …

Automation, personalisation and that all important Netflix-style experience are hot topics on this year’s operator agenda. With that in mind, we sat down with Alex Kornilov (pictured), Managing Director for Parimatch’s new global innovation partner, Betegy, to talk through how his company is bringing the latest in tech to the B2C marketing space. SBC: Your recent landmark ‘global innovation’ deal with …

It’s human nature to err towards trying again, as opposed to trying different. It’s tempting to think that retail will return to normal if we just simply “try hard enough” to provide a necessary sense of safety, all the while not materially changing much else. This, to me, fails to take stock of what the pandemic really did – what …

The project manager for GSlot told SBC News that the online casino plans to “create more than five new brands” having joined the affiliate program from Alpha Affiliates. “Among our plans with one of the most famous partner programs in the gambling industry is to create more than five new brands that will cover all countries and markets,” he said. …