Luke Massey

AppBet launches cash-back bonus after hitting 1,000 sign-ups

AppBet

AppBet has introduced a £10 cash-back bonus for new betting accounts set up through the app, after securing 1,000 sign-ups during its first month online. The free online service, which is exceeding Q1 targets despite only limited promotion, allows users to integrate their betting accounts in one place. The app’s developers are now looking to add more bookmakers to the …

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Microgaming kicks off 2017 with two ‘highly contrasting’ games

Microgaming

Microgaming has kicked off 2017 by launching Huangdi The Yellow Emperor and Life of Riches. Both new games went live on Microgaming and Quickfire operators on January 4. Players can join the emperor on his quest for glory, which captures the Zhuolu battlefield, and features five reels and 25 paylines. Brought to life by a soundtrack using traditional Chinese instruments, it also …

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Aspire Global launches full suite of games from Play’n GO

SBC News Aspire Global launches full suite of games from Play’n GO

Aspire Global has announced a strategic agreement to launch the full suite of games from Swedish supplier Play’n GO across its network. The agreement, which represents another stage in the company’s development, includes popular titles from Play’n GO such as Gemix, Book of Dead, Cloud Quest and 7 Sins. Galit Shani-Michel, VP Product at Aspire Global, said: “After the launch …

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The @racingblogger tests his tipping ‘Power’ at Hereford

Donohue - Copyright: iknowme / 123RF Stock Photo

SBC has called upon the @racingblogger to take the Tipster Challenge at Hereford. Stephen Power has stepped up to the plate to provide his expert tips for today’s seven-race card. Power will be going up against the seventh placed Timeform and Stephen Harris, the Horse Racing Guru at bettingexpert, who currently sits in 10th place in the table after 12 weeks …

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Caliente launches Digital Sports Tech product in Latin America

Caliente - Copyright: wavebreakmediamicro / 123RF Stock Photo

Caliente will become the first operator in Latin America to launch Player Props, the player proposition betting product from Digital Sports Tech. This follows the recent successful integration with Coral in the UK and Europe, and with MadBookie in Australia. Ladbrokes Australia will also launch Player Props in early 2017. Caliente, the largest sportsbook in Mexico, will be launching the …

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Caesars Entertainment appoints Ruben Sigala as CMO

Copyright: klotz / 123RF Stock Photo

Caesars Entertainment, an American casino operator based in Nevada, has appointed Ruben Sigala as its Chief Marketing Officer (CMO) following a successful interim period. Sigala, who has been with the company since September 2005, has served as CMO since May 2016. He has been appointed with immediate effect subject to regulatory approval. In 2005, he was hired as vice-president of …

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Lydia Barbara – Microgaming – What 2016 meant to me

GoWild & Microgaming

As the sports betting and gaming industry gets back down to business in 2017, SBC News caught up with Lydia Barbara, Head of Pegasus Gaming Solutions at Microgaming, to reflect on a successful 2016 for the company. Favourite Memory of 2016  I’ve been running an internal challenge/innovation incubator at Microgaming throughout the year. My favourite memory is announcing our winners …

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Trump boosts prospect of legalised sports betting in the US

sports betting - Copyright: actionsports / 123RF Stock Photo

The President of the American Gaming Association (AGA) has expressed his belief that Donald Trump taking office could lead to a repeal of federal law barring sports betting in most US states. Speaking in his year-end conference call, Geoff Freeman referenced Trump’s appearance on the Fox Sports show a year ago, in which the incoming US president made the following comments …

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