Luke Massey

Natalie Berenato – Betcart – Working with affiliates to grow together

Betcart - Copyright: baranq / 123RF Stock Photo

Just a few weeks ago, Betcart marked its Betting on Football debut by appearing on the ‘New brands in football betting’ panel at Stamford Bridge. We caught up with the company’s head of marketing and affiliates Natalie Berenato to find out more about Betcart’s #bofcon2017 conference experience. SBC: First of all, can you name a few highlights from your Betting …

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Golden Race hits hard at G2E Asia in Macau

Golden Race

Golden Race proved a “big hit” with delegates at the 11th annual Global Gaming Expo Asia (G2E Asia), after presenting its new ONLINE platform in Macau (16-18 May). The virtual sports betting company recently launched its new designed virtual sportsbook, which has been carefully designed to be entirely familiar to real sports betting players. It can also be quickly integrated into …

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GVC Holdings brings Yggdrasil games to the Italian market

Replatz - Copyright: niroworld / 123RF Stock Photo

GVC Holdings CPO Liron Snir praised the “straightforward integration process” after becoming the first operator to bring Yggdrasil games to the Italian market on Gioco Digitale. In addition to Yggdrasil’s content, GVC’s Italian operations will also gain access to BOOST™, the in-game promotional tool which enhances gamification via missions, tournaments and social sharing. For Yggdrasil, the successful integration with Gioco Digitale …

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Jesper Kärrbrink – Mr Green – An entertainment focus for Sportsbook 2.0 development

Mr Green

In June of last year, Mr Green launched its Kambi-powered sportsbook product in time for UEFA Euro 2016. Less than a year on, we caught up with the company’s CEO Jesper Kärrbrink, a speaker at the recent Betting on Football conference, to discuss operational challenges of the launch, balancing the revenue potential of the sportsbook with increased associated costs, and a newly …

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Industry first Facebook Messenger ChatBot for Paddy Power

ChatBot - Copyright: aimage / 123RF Stock Photo

Paddy Power has become the first bookmaker to offer ChatBot on Facebook Messenger, after going live with a new product provided by Onionsack. The industry-first ChatBot, powered by the Onionsack SaaS messaging platform, enables customers to login to their Paddy Power betting account, check balances and place wagers via Facebook. Once connected to the Paddy Power Facebook Messenger bot, customers …

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InBet Games enters strategic partnership with PlayPearls

InBet Image

Eastern Europe focused B2B lottery, betting and gaming provider InBet Games has made its full range of services available to casinos run by PlayPearls. Launched in 2002, Inbet Games has an extensive range of solutions, all of which can be run as terminals, websites or mobile apps, covering land-based, street and betting shop operations. The strategic partnership with PlayPearls, which was …

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ASAP Italia confirms appointment of Paolo Farinella as new CTO

Sisal - Copyright: anyaberkut / 123RF Stock Photo

ASAP Italia, the company behind new DFS platform Sportito, has confirmed the appointment of Paolo Farinella as its new Chief Technology Officer (CTO). Farinella will be responsible for leading the technological development for ASAP Italia across Sportito, Bettingrunner, Superscommesse, and a portal dedicated to citizen journalism, Super News. Farinella’s experience in working with top brands such as eBay will help …

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Consistent bet365 tops the list for bookmaker search popularity

bet365 - Copyright: twindesign / 123RF Stock Photo

Using data from Google trends, Bookmaker Ratings has proved that bet365 was consistently the most searched for bookmaker in the UK between April 2014 and April 2017. Although there were short periods where other firms rivalled its Google search popularity, bet365 has been “thriving in terms of online popularity” since selling off the entirety of its betting shop chain to …

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K8 chooses EveryMatrix software for UK casino relaunch

K8 - Copyright: georgejmclittle / 123RF Stock Photo

K8 Gaming cited the “large experience” and “solid background” built by EveryMatrix, after choosing the industry provider to drive the re-launch of its casino brand in the UK. The UK-K8 brand will also offer multiple sports betting options via EveryMatrix’s fully-managed sportsbook solution, while the site will also utilise EveryMatrix payment and affiliate platforms. David Williams, K8 Gaming Manager, said: …

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