Last month, independent sports marketing agency SportQuake played a major role in the activation of FUN88’s new three-year shirt sponsorship deal with Newcastle United. We caught up with SportQuake CEO Matt House to find out how dependent this deal was on the Magpies’ promotion to the top flight and how the company’s marketing strategies are different in the UK, when …
Read More »Luke Massey
Sky Betting and Gaming Academy nears 5,000 applications
Since launching its Graduate Academy last year, Sky Betting and Gaming has considered 4,788 applications from candidates across key digital hubs in the UK, including Manchester, Liverpool, Birmingham and Nottingham. Following three weeks of assessment, 32 offers have been made for the 2017 Yorkshire-based scheme, for roles spanning finance, technology, operations and commercial. This year has also seen a 4% rise …
Read More »Lieutenant Governor gains lottery business insight from Annexio
Annexio used a visit from Sir Richard Gozney to underline the potential for the eGaming sector and its associated services in the Isle of Man. Gozney, appointed the Isle of Man’s 30th Lieutenant Governor in December 2015, was given an insight into the island’s eGaming industry during a recent tour of Annexio’s Lord Street offices. Accompanied by his private secretary …
Read More »Standing out from the crowd: LeoVegas delivers SEO advice to affiliate partners
LeoVegas has encouraged its affiliate partners to stand out from the crowd by connecting better with long-tail keywords, improving load times and making regular checks on website rank. As part of its Affiliate Academy, launched in December of last year, the Swedish-based gaming operator promoted the value of long-tail keywords to establish better communication between a website or blog and …
Read More »World Cup winner Robert Pires joins bwin as brand ambassador
World Cup winner Robert Pires has pledged to provide bwin with a “new perspective that the fans can enjoy” after being appointed as a brand ambassador for the European sportsbook. In the newly created position, the Frenchman will engage with bwin customers across France and the UK. A key part of his role will see him produce and feature in …
Read More »Unibet & bet365 lead the way for top match tips on bettingexpert
Unibet and bet365 shared top billing for May’s biggest match on bettingexpert, with both bookmakers accounting for 10.29% of the tips on last month’s Madrid derby at the Bernabeu. The pair made up the top two for each of the top five matches on bettingexpert, which also included both matches between Monaco and Juventus, San Antonio Spurs vs Houston Rockets …
Read More »Legendary goalkeeper David James stars in SBC Penalty Shoot Out
Former England international goalkeeper David James faced down industry sharpshooters in the SBC Penalty Shootout at Stamford Bridge, the home of SBC Events’ annual Betting on Football Conference. James, who sits second in the list of goalkeepers for most Premier League clean sheets with 169 in 572 matches, faced strikes from industry representatives in a penalty shootout competition which was ultimately …
Read More »Defending Tipster Challenge champion reduces lead at Hamilton
Defending champion Sarah Shannon (OneBet) reduced the gap at the top of the Tipster Challenge to just 0.18 points after a victory for her Nap of the Day ‘Gulf Of Poets’ at Hamilton. Stephen Harris, the horse racing guru at bettingexpert, still holds a slender lead in the Betting Gods sponsored competition, despite landing just a single winner on Souls …
Read More »OneBet’s Shannon defends Tipster Challenge title at Hamilton
In a new role as horse racing tipster for OneBet, Sarah Shannon is back to defend her Tipster Challenge title in the seven-race meet at Hamilton. Shannon has taken a chance with second favourite Gulf Of Poets (4:10) for her Nap of the Day, which can score double points for the Betting Gods sponsored competition. By contrast, bettingexpert’s Stephen Harris …
Read More »Jamie Reeves – FFMag – Bringing fantasy football to print
At the end of the 2016/17 Premier League season, Jamie Reeves, the man behind FFMag, released an e-mag version focusing on Fantasy Premier League (FPL) strategy. The number of downloads (5,000) convinced him to launch a crowdfunding campaign for the operation of a new print product. A few months on, and having reached over 150% of the fixed funding goal, …
Read More »