Luke Massey

Betcartpartners offers new commission structure for affiliates

Betcartpartners - Copyright: jirsak / 123RF Stock Photo

Betcartpartners has demonstrated its commitment to long-term affiliate partners by introducing a ‘build your own commission’ structure. Introducing the new structure, Betcart said that partners will have the chance to “tell us what they want in terms of structure”, to support a unique ‘power program’ within the industry. Betcartpartners, which operates the newly upgraded sportsbook Betcart.com, will also assist affiliates …

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Bookies launch 2018 World Cup masterplans

World Cup - Copyright: jcamilobernal / 123RF Stock Photo

Matthew Glazier of bookies.com looks ahead to next summer’s World Cup extravaganza in Russia, which promises to be typically record-breaking. Aside from an Under-21 European Championship and the glorified group of friendly matches that comprised the Confederations Cup, there wasn’t a lot of football played during the summer of 2017, although at least the latter tournament whetted the appetite for …

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RakeTech Group strengthens M&A drive with new board chairman

RakeTech - Copyright: nobeastsofierce / 123RF Stock Photo

iGaming affiliate RakeTech Group has strengthened its 2017 M&A drive by confirming Christian Lundberg as the new chairman of the company’s board. A former Nordic Regional Director for Microsoft, Lundberg currently works as a strategic advisor to several corporate leaders in both publicly listed and private companies through his own business A Force 4U. His experience with international organisations such …

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Ladbrokes puts retail players in a Quickspin with Second Strike

Second Strike - Quickspin

Swedish game studio Quickspin has targeted UK retail players with the launch of its first shop-focused product across more than 7,700 Ladbrokes terminals. Second Strike, a first shop-focused product for the slot specialist since being acquired by Playtech for a maximum consideration of £50 million last year, has been designed with specific USP’s for UK retail players, but also made …

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Huddersfield given fresh OPE ahead of Premier League debut

OPE SPORTS - Copyright: charnsitr / 123RF Stock Photo

OPE SPORTS has become the highest value front of shirt partner in Huddersfield Town history, after signing a multi-year partnership with the Premier League debutants. A subsidiary of global betting brand Opebet, OPE Sports will feature on the Huddersfield shirt for all home and away matches, as well as on pitch side LED, branding throughout the John Smith’s stadium and …

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Aston Villa makes promotion push in partnership with Unibet

Aston Villa

Unibet will be the official shirt sponsor for Aston Villa and Aston Villa Ladies from the start of the 2017-18 season, after becoming Principal Partner for the Birmingham-based club. Part of Kindred Group’s stable of gaming brands, Unibet has marked the start of the partnership by price-boosting Steve Bruce’s side to 10/1 to win this year’s Championship title. The gambling …

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GambleAware provides guidance for evaluating responsible gambling

GambleAware - Copyright: pogonici / 123RF Stock Photo

GambleAware, the UK charity committed to minimising gambling related harm, has published a set of resources to help the industry evaluate its responsible gambling initiatives. These published resources have been aimed at executives who want to better understand the shaping of harm minimisation and managers who are running trials or pilot campaigns to counter the problem, as well as corporate …

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Dutch authority prepares for online gaming licensing ‘Big Bang’

Dutch - Copyright: viperagp / 123RF Stock Photo

The Netherlands Gaming Authority has outlined a ‘Big Bang’, where operators who provide documentation in a timely manner will be granted a Dutch online gaming licence simultaneously. Speaking at this year’s Gaming in Holland Conference (13-14 June), CEO Marja Appelman shared the Dutch regulator’s aims, while outlining some of the licensing requirements and procedures for the Remote Gaming Bill, expected …

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Betting Gods fills a Void with monthly betting magazine in Malta

Void - Copyright: simply / 123RF Stock Photo

Betting Gods has partnered with Void Ltd to a create a monthly magazine which provides the Maltese betting public with increased access to sports news and accurate betting predictions. The proposed magazine, which is yet to be named, will provide a wealth of knowledge to readers, including up-to-date sports news, betting previews, tips and gambling industry content. It will be …

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IWG rolls out instant win titles across 888’s bingo network

IWG - Copyright: kjpargeter / 123RF Stock Photo

Instant Win Gaming (IWG) has agreed a deal to deliver its popular blockbuster titles Slingo and Cashbuster to 888 Bingo. This is the first major operator deal for IWG since Leon Thomas joined the company from Rank Group subsidiary Mecca Digital, where he served as Chief Operating Officer (COO). Working out of IWG’s London base as Chief Commercial Officer (CCO), …

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