Alessandro Fried believes that the sports betting industry is “undergoing a digital transformation” driven by a combination of changing consumer demand and the emergence of disruptive technology. Writing in a new white paper report for BtoBet, an advanced omni-channel platform provider for the industry, Fried suggests that every iGaming and sports betting brand should be focusing their own digital transformation …

Ronan Ryan, the President of The Investor Exchange (IEX) and Harry Enten, Senior Political Writer for FiveThirtyEight, have been confirmed as speakers for this year’s Matchbook Traders Conference, which takes place on Wednesday 1 November. Enten and Ryan have joined a list of speakers at 155 Bishopsgate that already includes Harry Findlay, the legendary gambler who has won over £20 …

Senet Group, the lead responsibility body for gambling in the UK, has marked the first Responsible Gambling Week by launching its Quarter Four awareness campaign. This will include stand-alone responsible gambling advertising at a number of live football matches and 2,000 more adverts across channels that are known to be popular with those who are likely to gamble online. George …

12BET has secured another association with a sport played successfully across Asia, after being recognised as an official partner of this year’s World Taekwondo Grand Prix and World Para Taekwondo Championships (19-22 October). The partnership between GB Taekwondo and 12BET was arranged by Sport Collective, a UK based sports marketing agency, for an event which will see the best Taekwondo …

Single tickets and part tables are now available for booking ahead of this year’s new look SBC Awards, which takes place on Tuesday 5 December in central London. More than 500 people will be at The Artillery Garden at the HAC, a stunning UK capital city venue, for the presentation of the 17 Supplier awards and 11 Operator/Affiliate awards. Guests …

Former Pinnacle Marketing Director Aly Lalani is one of the key drivers behind the launch of BetRegal.com, a new sportsbetting and gaming brand created to provide its customers with the “highest possible value” in prices. After defining the go to market strategy, Lalani is back to share his experiences about the challenges of bringing a new brand to the market. …

Degree 53, a digital agency specialising in mobile app and website development, has published a new report evaluating the mobile user experience (UX) of ten online casino operators in the UK. We caught up with the company’s MD Andrew Daniels to discuss this report, along with the importance of delivering a consistent brand experience and the challenges that operators face …

It has been a tough start to the season for Real Madrid, but the highlight of their 2017/18 campaign so far also doubles up as September’s top match on bettingexpert. Despite sitting outside of the top four in La Liga after seven games played, the Champions League winners from the last two seasons have been faultless in the competition again …

The sports betting industry is gearing up for its annual celebration at the SBC Awards, held on Tuesday 5 December at The Artillery Garden in central London, which doubles up as the perfect Christmas party for everyone involved in the sector. The presentation of 17 Supplier awards, 11 Operator/Affiliate awards and three SBC Sports Betting Hall of Fame inductees might …

The sports betting industry has been invited to get a glimpse of the trends that are shaping the sector, as the Matchbook Traders Conference returns to London on 1 November. Held at 155 Bishopsgate, near to Liverpool Street station in the UK’s capital city, this year’s event will also give delegates the chance to meet some of the most influential …