Luke Massey

Alexandr Iaroshenko, Betbazar: Turning esports growth into retention

esports

Esports grew exponentially during the pandemic with fewer other betting options available, but will it retain its player base as more traditional sports return? Alex Iaroshenko, CEO at Betbazar, helps us deep dive into last year’s esports performance, before suggesting that those operators not yet onboard can still enjoy ‘the rest of the party’. He also covers Counter Strike’s continued …

Read More »

SuperNopea launches Metric sportsbook in time for Euro 2020

SuperNopea

Metric Gaming has continued its busy recent period by revealing another new sportsbook launch, this time for SuperNopea. This new sportsbook project further strengthens Metric’s partnership with operator Spiffbet AB following the launch of Turbo Vegas last month. Maria Boelius, COO Spiffbet AB, said: “Similar to Turbo Vegas, it was important to us that SuperNopea be able to serve the …

Read More »

Simon Westbury: Preparing the Digitain team for international expansion

international

“To me, the team that sits out there is my product.” A clear message for the growing sales team at Digitain from Simon Westbury, as he spoke exclusively from the igaming software provider’s head office in Armenia.  Westbury, Digitain’s Chief Business Officer, caught up with SBC News to discuss preparing for Euro 2020 and longer-term plans for international expansion. He …

Read More »

BETER to provide pin-point esports odds through Bayes deal

Bayes

BETER, a provider of fast sports and esports content for sportsbook operators, has struck a new deal with esports data specialist Bayes Esports. Described by BETER as a ‘landmark deal’, it provides significant impetus to the growth of its esports department while allowing the company to supply odds with ‘pin-point’ accuracy. Bayes Esports will supply real-time data for popular esports …

Read More »

Jason Spiller, Dire Wolves: Neosurf more than just a sponsor for esports

Dire Wolves

Jason Spiller, owner of New Zealand-based esports team Dire Wolves, explains why corporate partners such as Neosurf should not be seen as just financial sponsors, but more as responsible contributors to the whole esports ecosystem. Given that nearly two thirds of New Zealand parents use gaming to supplement their childrens’ education, as revealed in the 2020 Digital New Zealand Report, …

Read More »

Catena Media and Better Collective react to the relaunch of bet365 Partners

bet365 Partners

Companies who fail to evolve will see their customer base slimming, said Catena Media’s Gloria Cereda in response to the roll out of bet365 Partners – a shiny new affiliate programme for the most successful online sports betting operator. Over the years, bet365 has been fully committed to enhancing its relationship with marketing partners by providing industry leading products, insights …

Read More »

BETER: Extending the reach of ESportsBattle

EsportsBattle

Even though esports is still in a formative phase, the market is snowballing – having become the ‘sport of choice’ for operators throughout the coronavirus pandemic.  For BETER, the increased interest in esports presented a myriad of new opportunities to expand the reach of ESportsBattle. Let the ESportsBattle commence The ESportsBattle platform is powered by BETER. This means that BETER …

Read More »

Vermantia launches virtual greyhound racing for Eurobet

SBC News Vermantia launches virtual greyhound racing for Eurobet

Vermantia has launched its pre-recorded Virtual Greyhound Racing product in Italy for Eurobet, one of the leading betting operators in the region. Through the deal, Eurobet has access to exclusive, fully-licensed, greyhound races from multiple active UK greyhound tracks, featuring full high definition footage from a regularly updated library of races. Eurobet’s online players are, therefore, now able to enjoy …

Read More »

(A)I was wrong: The iGaming content epiphany for All-in Global

translation

Google describes an epiphany as a moment of sudden and great revelation or realisation. It is typically seen as a positive thing, but what if it threatened the entire basis of your company? All-in Global chairman Roy Pedersen was wrestling with such an epiphany before embracing the new future for his company, a combination of artificial intelligence and human editing …

Read More »