Luke Massey

Beach volleyball the latest new sports discipline for Setka Cup

beach volleyball

Beach volleyball has become the latest addition to the Setka Cup, strengthening its position as a leading organiser of fast sports tournaments for sportsbook operators. The new discipline, powered by BETER, provides operators with live streaming, live data and odds for approximately 450 extra betting events per month – with 16 matches each day. BETER explained that the matches, for …

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Soft2Bet: Players should never be coerced into betting beyond their limits

limits

Ivan Lorinkov, Head of VIP at Soft2Bet, spoke to SBC News about facilitating enjoyable – but not addictive – gambling experiences, using real-time data to identify problem gamblers and why players should never be coerced into betting beyond their own affordability limits. SBC: How does Soft2Bet encourage an enjoyable gambling experience without it turning into an addiction? IL: VIP managers …

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Altenar: The new challenge in scouting for live betting data

data

An often overlooked side effect of Covid for sports betting, particularly outside of the most mature markets, is the impact stadium restrictions have on the provision of fast data, which can make it difficult for sportsbook operators to offer low latency in-play betting. “For us to operate live betting, we need real time coverage of what’s happening in every stadium …

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Alexandr Iaroshenko, Betbazar: Turning esports growth into retention

esports

Esports grew exponentially during the pandemic with fewer other betting options available, but will it retain its player base as more traditional sports return? Alex Iaroshenko, CEO at Betbazar, helps us deep dive into last year’s esports performance, before suggesting that those operators not yet onboard can still enjoy ‘the rest of the party’. He also covers Counter Strike’s continued …

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SuperNopea launches Metric sportsbook in time for Euro 2020

SuperNopea

Metric Gaming has continued its busy recent period by revealing another new sportsbook launch, this time for SuperNopea. This new sportsbook project further strengthens Metric’s partnership with operator Spiffbet AB following the launch of Turbo Vegas last month. Maria Boelius, COO Spiffbet AB, said: “Similar to Turbo Vegas, it was important to us that SuperNopea be able to serve the …

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Simon Westbury: Preparing the Digitain team for international expansion

international

“To me, the team that sits out there is my product.” A clear message for the growing sales team at Digitain from Simon Westbury, as he spoke exclusively from the igaming software provider’s head office in Armenia.  Westbury, Digitain’s Chief Business Officer, caught up with SBC News to discuss preparing for Euro 2020 and longer-term plans for international expansion. He …

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BETER to provide pin-point esports odds through Bayes deal

Bayes

BETER, a provider of fast sports and esports content for sportsbook operators, has struck a new deal with esports data specialist Bayes Esports. Described by BETER as a ‘landmark deal’, it provides significant impetus to the growth of its esports department while allowing the company to supply odds with ‘pin-point’ accuracy. Bayes Esports will supply real-time data for popular esports …

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Jason Spiller, Dire Wolves: Neosurf more than just a sponsor for esports

Dire Wolves

Jason Spiller, owner of New Zealand-based esports team Dire Wolves, explains why corporate partners such as Neosurf should not be seen as just financial sponsors, but more as responsible contributors to the whole esports ecosystem. Given that nearly two thirds of New Zealand parents use gaming to supplement their childrens’ education, as revealed in the 2020 Digital New Zealand Report, …

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Catena Media and Better Collective react to the relaunch of bet365 Partners

bet365 Partners

Companies who fail to evolve will see their customer base slimming, said Catena Media’s Gloria Cereda in response to the roll out of bet365 Partners – a shiny new affiliate programme for the most successful online sports betting operator. Over the years, bet365 has been fully committed to enhancing its relationship with marketing partners by providing industry leading products, insights …

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BETER: Extending the reach of ESportsBattle

EsportsBattle

Even though esports is still in a formative phase, the market is snowballing – having become the ‘sport of choice’ for operators throughout the coronavirus pandemic.  For BETER, the increased interest in esports presented a myriad of new opportunities to expand the reach of ESportsBattle. Let the ESportsBattle commence The ESportsBattle platform is powered by BETER. This means that BETER …

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