Luke Massey

How Swish Analytics is boosting Sky Bet’s player engagement with top US sports

Swish Analytics

Swish Analytics, a leading US-based data and odds provider, has continued its partnership with UK gambling operator Sky Bet to drive expansion of the Request-A-Bet offering across the top four sports leagues in the US – the NBA, NFL, MLB and NHL.   Swish’s Pre-built Accumulators and Bet Request products have allowed Sky Bet to exponentially expand its Request-A-Bet offerings and …

Read More »

BetBuilder: The perfect entertainment backup for Euro 2020


We sat down with Malte Hegeler, Head of Product Development at OddsMatrix – the sportsbook platform for EveryMatrix. He explained how he sees the development of sports betting and the technology behind it in a future shaped by accelerated digitalisation. SBC: It’s been more than a year since the pandemic took the world by surprise, changing so many things including …

Read More »

Cheltenham Festival a runaway winner for Xtremepush’s multichannel clients


Ross O’Connor, Director of Account Management at player engagement and retention software provider Xtremepush, said he was bowled over by the volume of multichannel campaigns delivered by its clients throughout the Cheltenham Festival. He told SBC News: “Cheltenham week is often described by the industry as Christmas for sportsbooks. By all accounts, 2021’s edition really delivered on that promise for …

Read More »

European gambling companies looking for opportunities in the US


It is fair to say that the move which saw US states begin to legalise gambling within their boundaries is the biggest move the industry has seen for many years, writes Bettor Media‘s Jack Holmes. Everyone is looking to take a slice of the pie, and when you think how many people live in the US, how many sports fans …

Read More »

Nikola Teofilovic joins JKR as Senior Investment Manager


JKR Investment Group has confirmed that Nikola Teofilovic, until recently the VP of AskGamblers at Catena Media, has joined the team as a Senior Investment Manager. Teofilovic (pictured) will be overseeing M&A and international development of the marketing assets for the investment group. More specifically, this means raising JKR’s international profile in B2B marketing, SEO and tech entertainment “I’m extremely …

Read More »

Internet Vikings: Simplifying the complexity around hosting service options


“If you are in manufacturing, it’s the factory. If you are running a shop, the hosting is your store. And you must treat it that way.” This was an analogy used by Rickard Vikström, Founder at Internet Vikings, to frame the importance of hosting services to an online business as part of a recent webinar. He said: “I’ve seen so …

Read More »

Spotlight Sports Group launches new Superfeed content engine


Spotlight Sports Group has launched Superfeed, a feed of sports betting editorial and data covering all four major US sports and leading racing content from Racing Post. Superfeed was designed to incorporate Spotlight Sports Group’s vast array of content into one product, delivering expert sports betting editorial and data in over 70 languages via a full API integration or through …

Read More »

NSoft bolsters in-play sportsbook solution with Cash out

cash out

Cash out is now available for players with operators running off the NSoft sportsbook platform, delivered as part of the provider’s In-Play Betting MTS turnkey solution. The popular feature has been added as another core component of the in-play solution for NSoft, a preferred partner of Sportradar, alongside the provision of real-time live odds, a risk management service, resulting and …

Read More »

Bridging two gambling worlds: The opportunity for omnichannel innovation


The digital world is “very different from the retail world” for gambling, explained GiG’s Ashley Hardy and Nicola Fitton in a recent webinar about omnichannel titled ‘Digital transformation – the journey’. Held as part of the SBC Webinars series, the pair discussed why retail operators should look to a partner which can get your brand to a better ‘commercial’ place, …

Read More »

Internet Vikings cements hosting position with Malta data center

Internet Vikings cements hosting position with Malta data center

Malta has become the latest ‘point of presence’ in the fast-growing global network of data centers operated by Internet Vikings, strengthening its position as a frontrunner in the field of cloud hosting for the iGaming industry. Following its most recent deployment in Singapore, Internet Vikings can now provide services to Maltese-licensed companies via the new virtualisation platform – a first …

Read More »