The agreement of a five-year partnership with acclaimed video game Football Manager, marked the expansion of SportPesa’s already extensive sporting sponsorship portfolio. The Kenyan sports betting operator, currently sponsors the likes of Everton, Arsenal and La Liga, partnerships that enable SportPesa to expand into new markets, whilst growing its global footprint. Shaun Simmonds, Head of Marketing for SportPesa underlined that the …

The international CoLab programme of Sky Betting and Gaming, which aims to scout and invest in new ideas from start ups across the globe, has made its first investment in a project from and in-house team based in Yorkshire. The first idea to get the green light just six weeks after CoLab launched, is a product specific to the betting …

The UK Advertising Standards Authority (ASA), has ordered Paddy Power to cease the use of its latest casino advert, after complaints were received that it implied that it was acceptable to gamble in the workplace. The advert, which received two complaints in total, was revolved around a casino security guard who sings to the tune of “Papa Loves Mambo” whilst …

Among the keen spectators at this Friday’s eagerly anticipated World Cup draw in Russia, will be betting operators looking to identify the more alluring narratives of the tournament.   Utilising tournament narratives to maximise the betting interest will undoubtedly be a tactic that is deployed by operators based in countries that haven’t qualified for tournament, Carmelo Mazza CEO of Italian operator, Betaland.it …

This Summer’s World Cup in Russia will provide an unrivalled opportunity for sportsbooks to attract new customers, therefore for both established and growing operators fully capitalising on the event is vital.   As an operator that takes immense pride in its high quality sportsbook offering, giving high limits and not restricting successful bettors. Pinnacle’s Content & Social Media Manager Benjamin Cronin detailed to …

From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, SBC has you covered. This edition breaks down the financial results of Manchester United, and looks at why the amount of football broadcast on television will almost certainly increase. ____________________ Record revenue and record costs in latest Manchester United financial results  Announcing …

Brand ambassadors and sponsorship deals are regularly used by betting operators as a key marketing strategy. However, maximising the reach of these deals is a conundrum that many are still yet to fully solve. With the recent acquisition of Carl Frampton, online casino and betting operator 32Red strengthened its already extensive portfolio of brand ambassadors, in the process affirming its strong partnership with …

The Games Company has announced the launch of its new RGS into Rank as part of a strategic distribution deal with Bede Gaming. The new TGC RGS, powered by Black Cow Technology, allows The Games Company to deliver content quickly and easily to The Rank Group’s operators, Mecca Bingo and Grosvenor Casino online. The first game to launch is a …

Highlight Games has announced the debut of SOCCERBET, a fresh take on virtual sports which harnesses real life game footage. Taking decades of archived football highlights, the new product combines six ten-second clips from an individual fixture across a number of seasons, presenting the randomly generated minute-long package as one individual game in a similar manner to virtual sports titles. …

As the dust settles on a dramatic qualifying campaign, betting operators are left assessing how to maximise Russia 2018, even if that means promoting the tournament to nation that fell at the first hurdle and failed to qualify for football’s showpiece event. As CEO of Digitain, the B2B power behind Armenian betting operator TotoGaming, Suren Khachatryan underlined that although everyone …